The Independent Media Centre Network has gone from strength to strength over the past 5 years in a bid to provide an alternative media outlet. But now, as IMC UK heads towards its own 5th birthday, a crisis is looming...
So, in order to to survive, IMC UK has decided that "if you can't beat 'em - join 'em." The current crisis is, of course, fiscal - threatening not only our ability to provide any kind of media service during the G8 protests, but may also mean we have to make cutbacks and axe participants from the project. This we would hate to do. Consequently, we are negotiating premium contracts with Ronald McDonald and Starbucks (for pop-ups, banners and promotional videos) to provide targeted marketing opportunities into a new sector. We hope that this will sustain IMC UK for the foreseeable future.
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