Localisation not globalisation, Starbucks in Sheffield
John | 24.07.2004 15:58 | Globalisation | Sheffield
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Starbucks will not be seeking to compete with Costa Coffee or any major chain but instead the location chosen means direct competition will be with two independent outlets, the vegetarian Olive Garden and Zoobies Cafe in the Winter Gardens. Both of these companies serve only fair trade produce and put emphasis on supporting the local producers in Sheffield . Zoobies and the Olive garden are the very polar opposite of chains such as Starbucks which represent the greatest ills of globalisation.
Without out help these business will not be able to compete with this giant multinational.
What can we do?
John
e-mail:
discocat45@yahoo.co.uk
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