Localisation not globalisation, Starbucks in Sheffield
John | 24.07.2004 15:58 | Globalisation | Sheffield
Starbucks are planning to open an outlet in the former Tourism office in Sheffield City Centre. Not only will this mean Sheffield will be stuck with an inadequate tourist information service at the detriment to local tourism, Starbucks will make it a priority to take business away from local cafe’s in the area.
http://libplugins.sheffield.gov.uk/planning/details.asp?Id=14750&Typ=W
Starbucks will not be seeking to compete with Costa Coffee or any major chain but instead the location chosen means direct competition will be with two independent outlets, the vegetarian Olive Garden and Zoobies Cafe in the Winter Gardens. Both of these companies serve only fair trade produce and put emphasis on supporting the local producers in Sheffield . Zoobies and the Olive garden are the very polar opposite of chains such as Starbucks which represent the greatest ills of globalisation.
Without out help these business will not be able to compete with this giant multinational.
What can we do?
Starbucks will not be seeking to compete with Costa Coffee or any major chain but instead the location chosen means direct competition will be with two independent outlets, the vegetarian Olive Garden and Zoobies Cafe in the Winter Gardens. Both of these companies serve only fair trade produce and put emphasis on supporting the local producers in Sheffield . Zoobies and the Olive garden are the very polar opposite of chains such as Starbucks which represent the greatest ills of globalisation.
Without out help these business will not be able to compete with this giant multinational.
What can we do?
John
e-mail:
discocat45@yahoo.co.uk
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