A top clothes brand announced the winner of their nationwide ‘State Your independence’ competition.
The competition, which invited budding film directors to enter their own unique interpretation of ‘state your independence’.Entries were judged by renowned fashion photographer and film director Willem Jaspert to select one 1st prize winner.
The winning film, titled ‘Recycle your video tapes’ by Undercurrents shows how Welsh artist, Elaine Smith made a dress entirely from VHS video tape for a fashion show. Undercurrents were awarded with free clothing for a year.
The fashionably attired filmmaker from Undercurrents said today-
"It is marvelous to win and shows that when our imagination is used, we are capable of finding new uses for old materials such as old video tape. Just like anyone else, film makers have to be responsible for their waste products and ensure that they find a few more uses to keep them out of landfill.'
The winning film will be shown throughout the day in the emporium of consumerism, Republics new Westfield London store on 23rd May
Or the film can be watched here
http://www.undercurrents.org/dress/
The competition, which invited budding film directors to enter their own unique interpretation of ‘state your independence’.Entries were judged by renowned fashion photographer and film director Willem Jaspert to select one 1st prize winner.
The winning film, titled ‘Recycle your video tapes’ by Undercurrents shows how Welsh artist, Elaine Smith made a dress entirely from VHS video tape for a fashion show. Undercurrents were awarded with free clothing for a year.
The fashionably attired filmmaker from Undercurrents said today-
"It is marvelous to win and shows that when our imagination is used, we are capable of finding new uses for old materials such as old video tape. Just like anyone else, film makers have to be responsible for their waste products and ensure that they find a few more uses to keep them out of landfill.'
The winning film will be shown throughout the day in the emporium of consumerism, Republics new Westfield London store on 23rd May
Or the film can be watched here
http://www.undercurrents.org/dress/ 
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Not exactly subversive
21.05.2009 14:24
Congratulations. Only it's not a top "fashion film festival" is it? It's a corporate competition to create a short film promoting a clothing store chain. And then - woohoo - you'll have your advert, promoting Republic, shown at the London film festival, probably along with Willem's advert.
Clearly you think the world needs short films promoting the "edgy" company values of a shop that flogs clothes from manufacturers like G-star (who've not exactly got the best record on workers' rights... though they've improved after activism from anti-sweatshop groups).
You seem to suggest that you're somehow being subversive by having this film shown in a "temple of consumerism". But they're getting the publicity and the edgy look they want - and they're only having to pay you in clothes. Who's the poodle?
Norvello
World of merde
22.05.2009 11:21
Cynic