This is their perception of the meaning of life: consumption.
What do we seek? Equality. Political, economic, social. Between all people.
Our possibility of convincing the servile consumers to refuse being commodities and subjects is rather limited. What can we do? Ravage and plunder the market, distribute the goods to everybody, dissolve the myths that support inequality. If we cannot convince the consumers to become human, to refuse being commodities and to get rid of the pimps, we can deny them the possibility to consume.
This is the only fair distinction between people: these who want equality, and those who want inequality. You don’t want equality? You can have chaos!