Thursday, September 20, 2007
WALTHAM, Mass., Sep. 20, 2007 (Business Wire) -- CollegeHumor.com, the web's leading comedy site for irreverent humor and student pop culture, and an operating business of IAC (Nasdaq: IACI), has partnered with Quattro Wireless to mobilize its website and provide one-stop mobile access to original and user-generated videos, pictures, and articles. CollegeHumor.com joins customers such as Playboy, StupidVideos.com, InsideHoops, and WrestleZone in developing adapted, ad-supported mobile sites geared towards men's entertainment.
Quattro Wireless used its proprietary GetMobile(TM) Juicer technology to adapt CollegeHumor.com's wired Website into a dynamic, mobile offering that spotlights the best of its online content. With over 6 million dedicated fans logging on each month, users can now access the humorous videos, photos, and articles from their mobile phone. As a part of its Premier Services, Quattro sells, targets, and serves advertising for the CollegeHumor.com mobile site.
'We know that people who love CollegeHumor's original videos and articles need their fix, even when they're not sitting in front of a computer. Quattro's mobilization technology allows CollegeHumor fans to take our great content with them wherever they go,' said Jon Feldman, Director of Business Development and Marketing for CollegeHumor.com. 'This is really important for students, since class is really boring,' added Jeff Rubin, Managing Editor for CollegeHumor.com.
'CollegeHumor.com attracts exactly the type of technologically-savvy young men who embrace user-generated content and want a simple, relevant mobile experience,' said Lars Albright, VP of Business Development for Quattro Wireless. 'By utilizing our GetMobile(TM) platform and taking advantage of our Premiere Services, CollegeHumor.com now has two separate, complementary channels to showcase their content - computers and mobile devices.'
About CollegeHumor.com
CollegeHumor.com was founded in a dorm room in 1999 as an online depository for all of the content that floats around collegiate computer networks. The site has since grown into a daily updated source of original web content and now boasts a loyal following of over 6 million unique readers a month and more than 200 million monthly page views. With major blue chip companies such as Ford, Universal Pictures and Procter & Gamble now advertising on the site, the release of Penguin Books' The CollegeHumor Guide to College and Faking It...How to Seem Like a Better Person Without Actually Improving Yourself,' and a movie with Paramount in the works, CollegeHumor has quickly emerged as an icon of today's young adult culture. CollegeHumor is an operating business of IAC (Nasdaq: IACI). For additional information please visit
http://www.collegehumor.com. About Quattro Wireless
Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit
http://www.quattrowireless.com. Newstex ID: BW-0001-19709850
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