Tuesday, August 14, 2007
Aug. 14, 2007 (Business Wire) -- Idearc Media Corp., home to Superpages.com(R) and publisher of the Verizon(R) Yellow Pages, is currently distributing the Babylon-Bay Shore, Brookhaven, Eastern Suffolk and Huntington-Smithtown Verizon Yellow Pages directories to more than 780,000 residents and businesses in Suffolk County, N.Y.(1)
The new Verizon Yellow Pages directories include the following features:
-- the Inside Look(TM) Community Magazine, a fact-filled guide with information on must-see attractions, museums and theaters, recreation and activities, and area maps.
-- a Dining Your Way!(R) restaurant guide, that spotlights area restaurants with an A-Z index, menus and maps;
-- a $2 Million Scratch and Win Game, in which residents have the chance to win a $2 million spending spree by playing the game piece found inside each directory; and
-- valuable coupons from many local businesses.
In November, residents and businesses will also receive a Suffolk County Verizon(R) Yellow Pages Companion Directory, a compact-size directory. Idearc Media is the only major yellow pages publisher in Suffolk County to provide a compact-size directory for on-the-go use. The upcoming companion directory will include the Dining Your Way! restaurant guide and a coupon section. According to industry research companion directories deliver about 40 percent additional calls to advertisers.(2)
In addition to the Verizon Yellow Pages and Superpages.com, Idearc Media is expanding its multi-product portfolio and recently introduced a new publication, Solutions at Hand(TM). The new magazine comprises editorial content from Meredith Publishing, publishers of Ladies Home Journal, and local advertising content exclusively for Suffolk County, providing a one-stop local resource for enhancing every aspect of the home and yard.
The Babylon-Bay Shore, Brookhaven, Eastern Suffolk and Huntington-Smithtown July issues feature articles by local home experts about garage makeovers, concrete in the home, kitchen cabinetry and mosaic tiles in the bathroom. Solutions at Hand is published quarterly; to subscribe, visit SolutionsAtHand.com (www.solutionsathand.com).
'Idearc Media continues the transformation from solely a yellow pages publisher to a multi-media company by providing new, strategic ways for our advertisers to reach a targeted audience,' said Tracy Oswald, general sales manager at Idearc Media. 'The feedback we've received since introducing Solutions at Hand this past spring is positive. Consumers are enjoying the content and advertisers are receiving new leads.'
People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. With more than 2.8 billion network searches in 2006, Superpages.com includes listings for more than 18 million small-to-medium-sized businesses in the United States, 11 million of which feature enhanced content.
Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird's eye view of the locations searched.
In 2006, New York ranked as the fourth most searched state with over 77 million searches conducted on Superpages.com.
Consumers can learn about local recycling by referring to the Recycling Guide in the Babylon-Bay Shore, Brookhaven, Eastern Suffolk and Huntington-Smithtown Verizon Yellow Pages directories. Idearc Media encourages residents to recycle dated directories by participating in existing curbside recycling programs. For a complete list of curbside recycling programs and phone book recycling sites in Suffolk County visit www.co.suffolk.ny.us/stormwater/Sub-pages/recycling%20info.htm. To receive more information on recycling visit www.superpages.com, enter 'recycling' in the first search box and city and state in the second search field.
About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon(R) Yellow Pages, Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories, Superpages.com(R), Superpages Mobile(SM), Solutions At Hand(TM) magazine, Solutions at Home(TM) magazine, and Solutions on the Move(TM) and Solutions Direct(TM) direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.
IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.
(IAR-G)
(1) Distribution refers to the total number of copies scheduled for printing based on prior experience and continuing business and market analysis; it includes directories intended for general delivery to telephone subscribers (including initial and, where applicable, secondary distribution and delivery to pay stations), and to customers and others who order directories, and warehouse supply. Actual number of directories printed and delivered may vary and is subject to change without notice. It is possible not all directories printed will be delivered. Distribution figure is comprised of the Babylon-Bay Shore, Brookhaven, Eastern Suffolk and Huntington-Smithtown directories within a single market.
(2) 'Companion/Mini/Plus Directories: The Value Continues!', CRM Associates, July 2007.
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