Coming to terms with the forces of anti-globalisation
Multinationals know they must adapt to survive. Being seen to behave ethically is as important as making profits, reports Nick Mathiason
Sunday June 18, 2006
The Observer
Oil giants foment gang warfare in developing countries; their negligence causes catastrophic environmental disasters. Ruthless mining firms stop at nothing to secure lucrative concessions, bribing officials and even toppling democratically elected governments.
Big Pharma obstructs access to vital life-saving medicines for the world's poorest. Consumer titans douse their unhealthy wares with sugar and salt while simultaneously buying up burgeoning ethical brands to own and control the nascent competition. Rich world agribusinesses suck on the teat of state subsidies while demanding poor nations give them access to their markets.
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