Corporate Watch news: international women's day hijacked by big business
news | 02.03.2006 11:33 | Analysis | Gender
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Being the right on radical woman that I am, international women's day seemed like the perfect opportunity to celebrate womanhood in all its complex beauty with a poetry performance. Little did I know that big business was out to co-opt my event, and others like it around the world, for some cynical self promotion. In promoting our poetry event we went looking for a website listing other international women's day events around the world, and happened upon www.internationalwomensday.com, which allows event organisers to add their listings. We duly filled in the details of our poetry night
before realising that the site, run by a 'Gender Capital Management'
company called Aurora, was 'proudly' sponsored by HSBC, 'the world's localbank'.
Read more... http://www.corporatewatch.org/?lid=2172
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