Product Placement is no longer confined to the big screen.
george | 30.03.2005 12:17 | Globalisation
Apparantly Ofcom ,the UK media watchdog, changed their opinion and said if product placement was allowed in films " in principal why not television?" says the BBC.
The BBC say that Ofcom's argument is that 'TV advertisers believe the advent of personal video recorders (PVRs) such as Sky+, which are also increasingly available on other platforms like Freeview, spell doom for their trade because they make fast-forwarding through commercial breaks a doddle' Ironic that it is Sky+ to blame for all this.
http://news.bbc.co.uk/1/hi/magazine/4391955.stm
george
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georgeuk@mindless.com
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