I just thought that over here in the UK we had a little more dignity and pride than the US media. But no, everywhere you look in every direction there's some kind of advertising or sponsorship. Now its going to be 'incorperated' into songs, music and tv. To what extent will this shape music and tv programmes? , fair enough we know that the industries are all market driven anyway but the line needs to be drawn, the more money corperations throw at artists and tv companies the more control of how the outcome is.
Apparantly Ofcom ,the UK media watchdog, changed their opinion and said if product placement was allowed in films " in principal why not television?" says the BBC.
The BBC say that Ofcom's argument is that 'TV advertisers believe the advent of personal video recorders (PVRs) such as Sky+, which are also increasingly available on other platforms like Freeview, spell doom for their trade because they make fast-forwarding through commercial breaks a doddle' Ironic that it is Sky+ to blame for all this.

 http://news.bbc.co.uk/1/hi/magazine/4391955.stm