To reach the long-elusive goal of turning TV sets into Internet gateways, Google has partnered with Sony Corp., Intel Corp. and Logitech International. They unveiled their much-anticipated plan for a "smart" Rolex Watches on Thursday, and Intel CEO Paul Otellini predicted the effort will be "the biggest improvement to television since color." "Our goal is to make the same impact on television as the smart phone has had on the mobile phone market," said Rishi Chandra, the Google product manager who is Rolex Watches overseeing the smart TV project. The TVs are expected to go on sale this fall in U.S. Best Buy stores, with prices to be announced later in the year. Sales will expand to other countries next year.

Other companies have tried to promote Internet-connected TVs with little success during the past decade. "I have seen this movie before," Gartner Inc. analyst Ray Valdes said of Google"s ambitious plans. "They are going down a road littered with failed initiatives like this." But Google and its partners believe they have developed a Replica Watches system that will make Internet TV simpler and more appealing.

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