There are three articles in the series, which can be read by following the links below: they are too long to publish here, but this issue is serious enough to alert Indymedia readers to, as they are some of the people who may be able to stop these schemes:

Part 1: How They Work ( http://thesietch.org/mysietch/keith/2008/10/13/school-supermarket-voucher-special-introduction/)

Part 2: Greenwashing Children ( http://thesietch.org/mysietch/keith/2008/10/15/school-supermarket-voucher-special-greenwashing-children/)

Part 3: Winners, Losers and Fighting Back ( http://thesietch.org/mysietch/keith/2008/10/17/school-supermarket-vouchers-special-winners-losers-and-fighting-back/)

For every "reward" given to schools, the supermarkets gain between 100 and 500 times the value of that item in sales. In addition, they get free advertising inside schools; the ability to influence the curriculum and, potentially, a new generation of loyal children who will grow up to become loyal customers.

This needs to be stopped.