Escada Campaign: Global Campaign Against The Fur Industry
Escada Campaigner | 11.02.2008 22:25 | Analysis | Animal Liberation | Repression | London | World
In ten weeks since the campaign against the fur trade at Escada began, more than 100 actions have taken place. From info stalls, pickets, civil disobedience, to direct actions. In the run up to Christmas, activists world wide used the whole spectrum of possibilities to express their disgust about the Escada group. The Global Network Against the Fur Industry called out to days of action. [1]
In this months 3 days of action against Escada, 1st-3rd February, the third since October 2007, there were a total of 39 reported demonstrations from; Germany, USA, Spain, Switzerland, UK, Poland, Luxemburg & Austria. The Netherlands, Belgium, France, Ireland and Estonia have also joined the Global Network Against the Fur Industry. [2]
To show that the campaigning is working, Escada have begun using expensive repressive measures and are threatening to sue the domain company due to trademark infringement - "Escada Campaign" being the alleged infringement.
As a precautionary measure the campaign team has set up mirror sites.
In future the Escada-Campaign´s website can also be found under the addresses
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SIDE B: INVOLVEMENT FROM THE ANIMAL LIBERATION FRONT
Since the campaign began only 4 months ago, there has also been a number of actions against Escada from the Animal Liberation Front (ALF). Led by activists in Spain, there have been a series of sabotages as well as the trashing of Escada's HQ in Germany and locks glued in France with the promise of returning.
In the words of activists from Germany "Now the ALF is in the game!" [4]
It's common for the ALF and other animal liberation cells to target those responsible for animal abuse listed from legal and above-board campaigns; but it is rare there is this much persistance and frequency of actions in Europe.
This is much more like the campaigns against major animal lab breeders in recent years, or in the same way Huntingdon Life Sciences are presently met with property destruction towards their profiteers and supporters.
Why is there a particular focus? Probably because activists in the UK originally calculated if you you attack the top of the financial/corporate pyramid, competing companies usually follow suit below. It's a marketing rule aparantly, which then was tried and tested in countries like Autria and Italy against fur selling companies very successfully. [5]
The following actions against Escada and it's subsidiaries (BiBA, apriori, cavita and Laurèl) have been reported to Bite Back Magazine. [6]
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October 31, 2007 - Spain
ATTACKS AGAINST ESCADA
November 19, 2007 - Germany
A STINKY MESS AT ESCADA HEADQUARTERS
December 4, 2007 - Spain
ESCADA STORE SABOTAGED
December 20, 2007 - France
ESCADA SHOP GLUED SHUT
January 8, 2008 - Spain
NOVARTIS, FUR SHOPS TARGETED: ESCADA
January 16, 2008 - Germany
WINDOW ETCHED AT BIBA (ESCADA)
January 22, 2008 - Spain
ESCADA ATTACKED WITH PAINT BOMBS
February 6, 2008 - Germany
ESCADA ETCHED
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October 31, 2007 - Spain
ATTACKS AGAINST ESCADA
Two recent actions reported by activists in Spain, in solidarity with the international campaign against the fur industry and the fashion company ESCADA.
1.
During the night of 25 October, "Stop selling fur" was spray-painted on an ESCADA shop. A stone was also thrown against a window but only small damage was done.
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November 19, 2007 - Germany
A STINKY MESS AT ESCADA HEADQUARTERS
anonymous communique (translation):
"October 6, 2007, town of Aschheim (district of Munich)
The headquarters of escada was attacked. This is the company's administration offices and production facility.
A large quantity of butyric acid was sprayed in offices, manufacturing rooms and in the ventilation system.
Windows were smashed, several walls splashed with red paint.
Large quantities of materials and clothing were made unusable.
This action is against this company's involvement in the fur trade.
Further, harder actions will follow until escada stops the sale and production of fur clothing.
Now the ALF is in the game!"
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December 4, 2007 - Spain
ESCADA STORE SABOTAGED
reported by activists in Spain:
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"During the night of 28 to 29 November, an Escada store in Valencia was sabotaged. 'Fur = murder' was painted, and the locks were damaged.
This action is part of the international campaign against Escada... hopefully it will be repeated by activists in other cities...."
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December 20, 2007 - France
ESCADA SHOP GLUED SHUT
received anonymously:
"Locks were glued at the Escada Shop in Paris found at 53 avenue Montaigne. 75008. This was to avenge the animals they kill for furs.
We will again return,
ALF"
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January 8, 2008 - Spain
NOVARTIS, FUR SHOPS TARGETED: ESCADA
Recent actions in Cataluña, reported by activists in Spain:
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28th of November: Escada fur shop had it's lock glued and graffities where made (Barcelona).
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January 22, 2008 - Spain
ESCADA ATTACKED WITH PAINT BOMBS
reported by activists in Spain:
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""ESCADA shop sabotaged (Zaragoza)
During a night in January an Escada shop was attacked with paint bombs.
Leave the animals alone or there will be no quiet."
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February 6, 2008 - Germany
ESCADA ETCHED
anonymous report:
"Berlin - 23.12.07
Potsdamer Platz Arkaden shopping center.
A BiBA store got their shop window etched. BiBA belongs to Escada AG."
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Sources
[1]
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[2]
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[3]
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[4]
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[5]
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[6]
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Fur Articles
Fur-Free Leeds Gets Last Victory - Ryan Vintage Removes Fur!
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Italian Anti-Fur Victory - 415 Shops
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WHO & WHAT IS THE ALF?
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ALF Articles
Global
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USA: UCLA Vivisector Re-Visited
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Mexico: History in the making
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Direct Action 2003-2007: Statistics & Timeline
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North America Animal Liberation Press Office: 2007 Review
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Escada Campaigner
Homepage:
http://www.escada-campaign.org
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