Free listings.

‘None of the organisations listed in the directory have paid to be here, we believe charging for our service could exclude some businesses or divert funds that could be more useful elsewhere. Our mission is purely to provide a relevant, easy to use service to our visitors and increase ethical consumerism’ said Jason Elliott, Managing Director.

Taking back the power.

The launch of Ethical Directory comes amid a wave of ethical consciousness that sees the consumer attaining new levels of confidence in their ability to influence big business behaviour. According to recent Mintel research, ethical food spending is heading towards £2bn, up by a massive 62% on 2002. While almost three in five adults believe that 'we are all responsible for what we choose to buy', one in four (25%) believe it is down to the manufacturers to be more ethical.

Sorting the organic wheat from the chaff.

Business ethics and social responsibility are inherently controversial, and will continue to present conflicts and challenges for as long as people have freedom of thought. But with so many companies confusing consumers with ‘greenwash’ the directory members are screened on the basis of ethical and sustainable principles. ‘We aim to take the guesswork out of ethical shopping and provide a single place for people to find companies they want to do business with. Current listings range from organic cotton nappies to carbon offsetting and the directory is growing daily’ said Elliott.

To view the directory, go to www.ethicaldirectory.co.uk