rampART last minute reprieve as Greenpeace activists save the day
rampART news service | 19.01.2006 15:49
p.s. Walmart - 'the high cost of low cost' screens tonight at 8pm
Climbers hung a massive banner with the ASDA logo and their slogan 'That's ASDA Price' against a backdrop of mutilated and wasted fish caught as bycatch during destructive fishing methods. At the same time volunteers dressed as 'fishmongers,' accompanied by a mobile advertising van displaying the same billboard poster, drove around town and visited one of Walmarts llocal stores to deliver the message to the supermarket's customers.
Greanpeace consider the action a huge success. Within a hour of arriving at ASDA House, campaigners were invited inside to discuss policy. In a calculated PR move, the Walmart company greed not only to publish a public policy on sourcing sustainable seafood within the next six weeks, but also to remove skate, dogfish (huss), dover sole and ling from its shelves in order to gain good publicity off the back of the Greanpeace media coverage.
However, rampART won't be helping to boost Walmart's public image tonight when the fillm 'Walmart - the high cost of low cost' will be screened at the weekly free cinema that takes place every thursday from 8pm at the squatted social centre on rampart street off commerical rd in London's east end ;-)
Also screening will be 'Why I Love Shoplifting From Big Corporations'
rampART news service
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