Veggies Beware! - Quorn Partners with McDonalds!
boycott quorn | 05.04.2004 15:22 | Animal Liberation | Ecology | Globalisation
Shocking news for veggie Quorn lovers everywhere! Quorn (tm) say they are "deligthed to team up with McDonalds" (tm) to offer the new Quorn Premiere Burger...
A major new commercial partnership between McDonalds and the Quorn Brand has recently begun.
Quite why Marlow Foods Limited (Europe's largest company dedicated to producing and marketing branded meat alternative food products) would take their best selling Quorn brand (meat-free alternative and healthy image) into McDonalds and not expect to get some negative customer feedback is beyond me!
OK, so the business of food is big business (the UK retail meat-free market is worth almost $600m) and trends indicate that while vegetarians are the base support for producs like Quorn, there is also a strong meet eater market for 'healthy alternatives' - which is why we now get this McQuorn Burger.
That said I doubt I'll be buying Quorn again after their partnering with McDonalds. Instead I'll be buying other brands like Linda MaCartney and using more Soya Textured Vegetable Protein, Tofu, Tempeh and Wheat Protein - info on these from :
http://www.vegsoc.org/info/soya.html
Vegans have avoided Quorn tm products as these contain eggs, but now I can imagine a lot more people avoiding them all together.
If anyone wants to complain about their new partnership with McDonalds here's some contact information:
Quorn Website Feedback Form:
http://www.quornworld.com/uk/contact/index.php
Marlow Foods Ltd
Station Road
Stokesley
Middlesbrough
TS9 7AB
Cleveland
Tel: 01642 710803
Fax: 01642 717229
Internet: http://www.quorn.com
Marlow Foods UK headquarters is based in Stokesley on the northern fringes of the county of North Yorkshire with production facilities at both their Stokesley and Billingham Sites.
PS Marlow Foods is owned by Astra Zeneca
Quite why Marlow Foods Limited (Europe's largest company dedicated to producing and marketing branded meat alternative food products) would take their best selling Quorn brand (meat-free alternative and healthy image) into McDonalds and not expect to get some negative customer feedback is beyond me!
OK, so the business of food is big business (the UK retail meat-free market is worth almost $600m) and trends indicate that while vegetarians are the base support for producs like Quorn, there is also a strong meet eater market for 'healthy alternatives' - which is why we now get this McQuorn Burger.
That said I doubt I'll be buying Quorn again after their partnering with McDonalds. Instead I'll be buying other brands like Linda MaCartney and using more Soya Textured Vegetable Protein, Tofu, Tempeh and Wheat Protein - info on these from :
http://www.vegsoc.org/info/soya.html Vegans have avoided Quorn tm products as these contain eggs, but now I can imagine a lot more people avoiding them all together.
If anyone wants to complain about their new partnership with McDonalds here's some contact information:
Quorn Website Feedback Form:
http://www.quornworld.com/uk/contact/index.php Marlow Foods Ltd
Station Road
Stokesley
Middlesbrough
TS9 7AB
Cleveland
Tel: 01642 710803
Fax: 01642 717229
Internet:
http://www.quorn.com Marlow Foods UK headquarters is based in Stokesley on the northern fringes of the county of North Yorkshire with production facilities at both their Stokesley and Billingham Sites.
PS Marlow Foods is owned by Astra Zeneca
boycott quorn
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