How do we involve the working class youth in our movement? That was a question raised last week at a workshop. It was asked to the members of a newly opened squat in the city, who have opened this squat i belive for all the right reasons ie a place to meet/educate,etc,etc - however from what was being discussed it seems the people who attend the squat are already the enlightend and or students of middle class orgin.
How do we bring in the kids from areas such as where i grew up? and are the very ones who would benefit from the death of capitilism.
Lets face it these kids look at us as if we are nutters.They see nothing wrong with munching on their big macs whilst being kitted out in their nike gear.
All our leaflets handed out on demos/actions quite rightly explain the evils of the brand we are targeting and asking the person not to buy the goods. However this leaflet handed out amounts to a few words on a A5 piece of paper, this A5 sheet is the opposition to a multi billion pound advertising industry exposing the receiver of the leaflet to constant postive images of the brand, the brand we are ridiculing.
What can we do? When rebellion has been marketed just another item to consume.
How do we draw the kids in? How do we show them an alterative? How do we show these kids "Another world is possible" coz belive me without them and the rest of the working class another world will not be possible. We can abort the system all we like but if we really want change lets start thinking how to envolve the very people who will have the most to gain and nothing to loose.