"... Commissioned by the business Superbrands Council, an organization created to promote and analyse brands sold in the UK, the report argues that the government, the Church of England and the royal family can be considered brands just as much as Xerox, Nokia and Sony...
businessmen think Lycra offers more wisdom than the British government... the royal family and the Church of England, whose image, the report says, has been damaged by well publicised scandals in recent years, appear as less reliable than brands like Siemens, the German engineering group, or Castrol, which produces motor oil... "

{FT, 13 Nov, 2K}