Another Subvert for Buy Nothing Day. The message here- no matter how you sell it. Mobiles are microwave based and cook yer brain - you don't have to be that fast to work it out!

Mobile phones : Everyone knows that they're dodgy but nearly everone keeps using them anyway. Advertising is part of the equation.
This time they've made the advert for a mobile phone as abstract as possible. That makes it a lot easier for people to identify with your brand than saying -"Nokia - cooks your head marginally less than Ericsson" or whatever. It's up to you to prevent masts from being built near schools in your area. Although the health risks are still totally unknown - no-one else gives a toss. Get on the case!

Buy nothing day is the next focus of our internet campaigning here at undercurrents.We'll be involved in local actions and global networking, aiming to spark off
ideas and collaborations.