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Indymedia signs deal with Daily Mail

Clark Kent | 01.04.2010 02:13 | Indymedia Server Seizure | Analysis | Indymedia | Other Press | South Coast

Following on from the success in out sourcing editorial and content creation to schNEWS, IMC UK has accepted an offer from the Daily Mail newspaper to provide cutting edge reporting on social justice and environmental issues. A pilot scheme has been running for a few days now and has proved itself extremely popular, attracting almost a hundred responses in record time. The new deal will now see a selection articles from the Mail and sister papers promoted to centre column features each week.

The deal with Associated News will further reduce Indymedias reliance on unreliable and unprofessional reporting from activists and so provide a more dynamic experience for clients visiting the site. Greater throughput of content will mean higher rates of return custom and increased brand recognition among a wider demographic.

The Daily Mail is a British daily middle market tabloid newspaper. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper, The Mail on Sunday was launched in 1982. Scottish and Irish editions of the paper were launched in 1947 and 2006 respectively. The Daily Mail was Britain's first daily newspaper aimed at the newly-literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks", and the first British paper to sell a million copies a day. It was, from the outset, a newspaper for women, being the first to provide features especially for them, and is still the only British newspaper whose readership is more than 50% female.

Clark Kent
- Homepage: http://Http://dailymail.co.uk

Additions

Happy April 1st

01.04.2010 04:29

Happy April Fools day everyone!

RobA


Comments

Hide the following 6 comments

Advertising

01.04.2010 05:23

Perhaps it could attract advertising from Climate Camp Tours Ltd - 'Fly the world, attend a conference and don't feel guilty!'

Anon


V funny

01.04.2010 05:41

but sadly a bit too close to the truth - moderates remove these messages in case anyone suspects that we have a sense of humour

Anon


Horror

01.04.2010 05:47

Indymedia signing a deal with the racist paper Daily Mail is a joke I hope

Stephen Lintott
mail e-mail: stephen.lintott@gmail.com


is that why

01.04.2010 06:21

is that why the posts about the climate campers flying across the world got removed?

londoner


@ londoner

01.04.2010 08:41

"is that why the posts about the climate campers flying across the world got removed?"

it was removed as a corporate repost:  http://lists.indymedia.org/pipermail/imc-uk-moderation/2010-March/0331-5r.html

If someone had taken the time to write it up as an article, it might have lived.

renodnol


Youtube

01.04.2010 09:37

There is a video about this news story that has surfaced on youtube.

 http://www.youtube.com/watch?v=oHg5SJYRHA0&feature=related

Fly Poster