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Indymedia signs deal with Daily Mail

Following on from the success in out sourcing editorial and content creation to schNEWS, IMC UK has accepted an offer from the Daily Mail newspaper to provide cutting edge reporting on social justice and environmental issues. A pilot scheme has been running for a few days now and has proved itself extremely popular, attracting almost a hundred responses in record time. The new deal will now see a selection articles from the Mail and sister papers promoted to centre column features each week.

The deal with Associated News will further reduce Indymedias reliance on unreliable and unprofessional reporting from activists and so provide a more dynamic experience for clients visiting the site. Greater throughput of content will mean higher rates of return custom and increased brand recognition among a wider demographic.

The Daily Mail is a British daily middle market tabloid newspaper. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper, The Mail on Sunday was launched in 1982. Scottish and Irish editions of the paper were launched in 1947 and 2006 respectively. The Daily Mail was Britain's first daily newspaper aimed at the newly-literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks", and the first British paper to sell a million copies a day. It was, from the outset, a newspaper for women, being the first to provide features especially for them, and is still the only British newspaper whose readership is more than 50% female.

Clark Kent
Homepage: http://Http://dailymail.co.uk