Today, activists again visited Next One Leather because of their continued sale of real fur products.

Once inside the shopping centre (right past the security on the first floor!) activists headed up to the top floor where the N.O.L. shop is based and unfurled a large banner reading "Fur is Dead". Chants of "Fur Trade, Death Trade" echoed around and placards were also held depicting the reality of real fur. Support was received from those at nearby shops and, once again, Next One Leather had no customers present.

Shortly after, security staff arrived and drew even more attention to the peaceful protest, grabbing banners and attempting to shut us up. Why put so much effort into defending a poxy company who can barely even afford to pay their rent?! More security staff arrived and forcibly escorted placard holding and chanting campaigners out of the centre, again drawing more attention to our cause and the plight of animals at the hands of Next One Leather and the fur trade. Whilst escorting an activists out, one notably grumpy guard commented "You're not achieving anything you know." That's right, we're not achieving anything - explains why five local stores have dropped fur in the past fortnight and Next One Leather are the only one left in the county!

We will continue our campaign against NOL until all fur is dropped from sale. Their backers can escort us out, but this is nothing compared to what animals are going through to make the products they try so hard to justify and defend.