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Neuromarketing moves a step closer:

Concerned | 10.01.2007 15:57 | Technology | London | World

Attention, shoppers: A brave new retailing world may be just around the corner. Using brain-scanning equipment, a team of scientists has discovered that they can correctly predict whether subjects will decide to make a purchase. Their research is published in the paper "Neural Predictors of Purchases" in the January issue of Neuron.

Shoppers brain scan:
Shoppers brain scan:


see the full article:


 http://www.forbes.com/home/sciencesandmedicine/2007/01/05/neuroeconomics-buying-decisions-biz_cx_ee_0105papers.html

Concerned
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This posting has been hidden because it breaches the Indymedia UK (IMC UK) Editorial Guidelines.

IMC UK is an interactive site offering inclusive participation. All postings to the open publishing newswire are the responsibility of the individual authors and not of IMC UK. Although IMC UK volunteers attempt to ensure accuracy of the newswire, they take no responsibility legal or otherwise for the contents of the open publishing site. Mention of external web sites or services is for information purposes only and constitutes neither an endorsement nor a recommendation.

This post should be hidden as it breaks the Editorial Guidelines

10.01.2007 18:25

This post should be hidden as it breaks the Editorial Guidelines

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