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Neuromarketing moves a step closer:

Concerned | 10.01.2007 15:57 | Technology | London | World

Attention, shoppers: A brave new retailing world may be just around the corner. Using brain-scanning equipment, a team of scientists has discovered that they can correctly predict whether subjects will decide to make a purchase. Their research is published in the paper "Neural Predictors of Purchases" in the January issue of Neuron.

Shoppers brain scan:
Shoppers brain scan:


see the full article:


 http://www.forbes.com/home/sciencesandmedicine/2007/01/05/neuroeconomics-buying-decisions-biz_cx_ee_0105papers.html

Concerned
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