Neuromarketing moves a step closer:
Concerned | 10.01.2007 15:57 | Technology | London | World
Attention, shoppers: A brave new retailing world may be just around the corner. Using brain-scanning equipment, a team of scientists has discovered that they can correctly predict whether subjects will decide to make a purchase. Their research is published in the paper "Neural Predictors of Purchases" in the January issue of Neuron.
Concerned
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