SUPERMARKET CHALLENGE

The Countryside Alliance strongly believes that given accurate information the majority of shoppers would like to see greater support for the British producer and challenges the supermarkets to undertake the following:-

1. “Local-corners” should be established in supermarkets so that people can find food that is sourced from their local region.

Reduce food miles / better for the environment / support British producers / support smaller specialised businesses / reconnect farmers to their market / give consumers the opportunity to find out more. All credit to Waitrose for their new ‘Locally Produced’ range!

2. Customers should be informed as to where their food comes from.

Reconnect consumers to food production / influence consumer trends.

3. Farmers Markets could be held in the supermarket car park on a Sunday.

Visible proof that supermarkets want to support local people / all the benefits of a farmers market (local food, vibrant atmosphere, diversity of products etc)

4. People should be encouraged to eat British food, through marketing and attractive promotions.

Shoppers should be reminded that British food is subjected to the highest legislative welfare standards in Europe.

5. Supermarkets should join the campaign for a change in labelling laws, to better inform customers of the origin of their food. Shoppers should demand that this be the case.

Although we recognise this is a European issue, supermarkets could add considerably to the campaign by backing British farmers.

6. Supermarkets should have many more information points around each store to tell people about the issues.

Informed customers would demand British products.

7. Supermarkets should ensure that UK farmers receive a fair price realistically above the cost of production.

This is well known as ‘Fairtrade’ for many products coming from developing countries.

8. Supermarkets should provide evidence that they have attempted to source UK products wherever possible and publish a target for the % that they will try to achieve. Supermarkets should make a commitment to offer a British equivalent if there is one.

In support of British producers and the British countryside.

9. Special promotions should cover British products whenever possible

Particularly when ‘in season’.

10. Supermarkets should support the Game-to-Eat campaign.

An initiative to promote British Game run by the Alliance and co-funded by DEFRA.


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WHY DON’T YOU WRITE TO THE SUPERMARKETS..?

If you would prefer to email a supermarket or write a letter, here are the contact details for customer services.



Co-op
Customer Relations
The Co-operative Group
Freepost MR 9473
Manchester
M4 8BA
 customer.relations@co-op.co.uk

Waitrose
Customer Service
Waitrose Ltd
Southern Industrial Area
Bracknell
RG12 8YA
 customer_service@waitrose.co.uk

Marks & Spencer
Customer Services Department
Mark and Spencer Plc
Room 101
27 Baker Street
London
W1U 8EP
 customer.care@marks-and-spencer.com

Iceland
Customer Services
Iceland
2nd Ave
Deeside Industrial Park
Flintshire
CH5 2NW
 customer.care@iceland.co.uk

Sainsburys
Customer Services
33 Holborn
London
EC1N 2HT
 bsh@tao.sainsburys.co.uk

Tesco
Tesco Services Department
Freepost SCO2298
Baird Ave
Dundee
DD1 1YP
 customer.services@tesco.co.uk

Safeway
Safeway Stores Plc
Customer Service Department
Beddow Way
Aylesford
Kent
ME20 7AT
 feedback@safeway.co.uk

Asda
Customer Services
ASDA House
Southbank
Great Wilson Street
Leeds
LS11 5AD
 customer.services@asda.co.uk

Somerfield
Somerfield Plc
Somerfield House
Whitchurch Lane
Bristol
BS14 0TJ
 jill.baker@somerfield.co.uk

Morrisons
Customer Service Department
Wm Morrison Supermarkets plc
J41 Industrial Estate
Carr Gate
Wakefield
WF2 0XF

Aldi
Customer Services Department
Sheepcotes
Springfield Business Park
Springfield
Chelmsford
CM2 5AS