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EasyJet Subvert - Do It Yourself!

Katy | 28.06.2003 23:19 | Culture | Education

Have you seen this ad from EasyJet- a two-foot picture of a pair of breasts with the tag-line 'Discover Weapons of Mass Distraction'? We found that the ad was dehumanising and patriarchal, not to mention inane, and contributed nothing to the cultural or esthetic character of our community. So we altered it, and so can you! Write your own rant to paste over the ad or download the ready-made .rtf file!

Altered EasyJet Ad
Altered EasyJet Ad


If you can't download the file for some reason, the text is at the bottom of this posting. We used 28pt bold Times New Roman,and you have to reduce all the margins to 1cm to get all the text to fit on one page. Set the format to wide/landscape, not tall/portrait.

To make the text big enough to (mostly) cover up the two-foot disembodied breasts: print it off on a normal A4 sheet (wide not tall). Cut the sheet in half to create two A5 sheets. Use a photocopier to blow each one up to A3 (ask someone at the librairy/newsagent for help with this). Tape them back together. Stick them on with wallpaper paste (costs about £2 from DIY shops).

Here's the text of the subvert, please alter it to more accurately reflect your own sense of outrage:




Thank you, EasyJet, for this sexist, dated image which you have imposed upon our community. I thought this kind of blatant, woman-as-a-piece-of-meat imagery disappeared in the seventies. It’s nice to know that, even in these modern times, corporations can still be counted upon to undo fifty years of Womens’ Liberation in order to make an EasyAdvertisingGimmick. I guess peddling this kind of EasySleaze is Easy-er than coming up with a real ad design. Every time I walk past this ad, I contemplate how the female body has once again been commodified and devalued by some corporation out to make an EasyBuck, while promoting cheap short-distance flights at a time when greenhouse emissions from your EasyJets contribute to climate change at an unprecedented rate, almost certainly leading to EasyMajor-Climatic-Disasters-And-Large-Scale-Environmental-Devastation within my lifetime.

Katy

Comments

Display the following 7 comments

  1. Can't see the image — jan
  2. Why not be concise? — short & to the point
  3. We are one sisters! — Millicent Tant
  4. fantastic — Harry from London Rising Tide
  5. Come off it guys — john smith
  6. Oh dear, Oh dear — Nelster
  7. They use sex because it works — Richard Roper