The EDL put a premium on explaining to wider society that they are not a racist or fascist organisation, but are, instead, dedicated to opposing all forms of “radical Islam” in our society. This is clever marketing if nothing else; effectively, they have re-branded their own special form of racist thuggery as the opposing force to something that many people in Middle England fear. This explains why the links on the EDL website are not to some niche rightwing website or a blog written by someone decorated with swastikas, but to the Daily Mail website.
Full post: http://themule.info/article/the-edl-and-mainstream-society
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