What was different this time was that staff were keen to take leaflets (previously they'd refused to take any), and the manager actually listened to why we were stood outside his store (previously not shown any interest in why we were there, only what he could do to stop us coming in).
Staff must have know something was up, because they were scurrying round trying to make the chilled goods shelves look full. On Fri they were moving goods forward, and by sat they'd given up on that, preferring to leave some chiller cabinets completely empty in order to try to make others look stocked. Even the stocked shelves only had products three or four rows deep. Milk was mainly from Wiseman's Dairy, rather than Sainsbury's own, and they were displaying meat (50% off!) with a best before date of that day - they must have raided the skips to fill the shelves!
The manager was very put out by the suggestion that Sainsbury's were selling milk from cows not fed on GM products - he'd not heard anything about it at all. We pointed out that this proves Sainsbury's can do it if they want to, and that it's no good hiding the new gm-free milk so they can claim later that nobody bought it.
So go and visit your local sainsbury's, have a look to see if they're chilled goods section is still empty, and have a chat with the manager about Sainsbury's new line in milk. their press release: "Sainsbury's to offer customers milk from cows fed on non-gm feed" is on: http://www.j-sainsbury.co.uk/media/news_view.cfm?article=409
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