London Indymedia

Nazi clothing brand sets-up shop in London

Kev | 16.04.2014 12:50 | Anti-racism | London

Nazi clothing brand Thor Steinar sets-up shop in London

Nazi rock band Brutal Attack wearing Thor Steinar
Nazi rock band Brutal Attack wearing Thor Steinar

Nazi rock band Brutal Attack wearing Thor Steinar
Nazi rock band Brutal Attack wearing Thor Steinar

Thor Steinar "Brevik" tribute store in Germany
Thor Steinar "Brevik" tribute store in Germany


Thor Steinar, the favoured brand of hardline right wingers in Germany, has opened a shop in north London called the Viking Thor Shop - but locals may be unaware of its right-wing roots. The shop has been operating from Ballards Lane in North Finchley since late last month, bringing clothing heavily associated with European far-right street movements to the UK.

The owner told Channel 4 News that he is not linked to the far right in any way, and promised to have posts on the white power website Stormfront promoting his new shop removed. When contacted Thor Steinar head office said it had "no interest" in commenting on the new shop in the heart of a multicultural London community with a sizeable Jewish population.

The Thor Steinar brand has faced bans in the German Bundestag, in several football stadiums, and members of the far-right German National Democratic (sic) Party have been expelled from parliament for wearing the brand. Its clothes were banned outright in Germany in 2004 because of the logo's similarity to symbols worn by the Nazi SS – but the company has rebranded since then. In March 2012 the label drew global controversy when the company opened a shop called Brevik in Saxony. It was accused of naming the store after far-right mass murderer Anders Behring Breivik.

 http://www.channel4.com/news/thor-steinar-london-finchley-protest-far-right-viking

Amazon employ Thor Steinar wearing "Hess Security" guards, despite Thor Steinar products being banned from Amazon because of their Nazi connections!

 https://www.indymedia.org.uk/en/2013/02/506548.html?c=on

Images - Ken McLellan of Nazi rock band Brutal Attack wearing Thor Steinar at "Blood & Honour" memorial concert for deceased Nazi Ian Stuart-Donaldson of the band Skrewdriver (images hacked from social media) + Thor Steinar "Brevik" tribute store in Germany (note paint damage)

Anti-Fascists may remember that when Skrewdriver drummer Des Clarke set-up "Blood & Honour" merchandising outlets through the Merc M, Cut Down and Badges shops in Carnaby Street in the late 1980s, not only were these businesses generating substantial cash income for race-hate activism, they also attracted Nazis from all over Europe, leading to a sharp rise in racist harassment and anti-social violence all over London's West End.

Kev

Comments

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Thor Steinar UK on Stormfront

16.04.2014 13:30

Thor Steinar UK on Stormfront
Thor Steinar UK on Stormfront

Here's the post where Thor Steinar UK advertise on the Nazi web forum Stormfront. What the post shows is Thor Steinar establishing what was at that time an internet-only UK business, before moving-on to set-up their on-street premises. In terms of the cultural propaganda of Nazism, retailer "Den Asgard" makes his purpose clear - to "make a difference and put Nordic Wear back in the eyes of the public", then signs-off with "Racial Regards" and the Nazi code "1488"

www.stormfront.org/forum/t420952/

@2


More info on Den Asgard

16.04.2014 13:44

If you Google " den.asgard@btinternet.com" you get this, all quoted below from a leaked Blood & Honour database. Den Asgard (sic) suggests she's a female, and suggests she lives in a Threshold Housing Association property somewhere between Mitcham and Colliers Wood, South West London. The "RR" that Den Asgard signs-off with refers to the same "Racial Regards" offered on Stormfront

 http://download.cabledrum.net/wikileaks_archive/file/blood-and-honor-database-2009/dump2.html

Quote - I live more up towards colliers wood...kinda in between Mitcham centre and colliers wood to be exact. Well it coudn't have been me at the school...i'm a girl :lol: Yeah i reckon i'll be free sunday afternoon,but i'll have my boys with me....you should bring your misses and your little one too :) Don't know mitcham junction that well so if it's ok with you, could we meet up in mitcham itself? Let me know mate Sin Mitch. junction to be exact mate Surprised Ere you dont happen to drive a Vauxhall frontera and wear a Pitbull sweatshirt do ya Confused Only , this morning when I took my boy to school , this other dad walked in with a Pitbull / Germany shirt on Shocked I gave im a Thor steinar lighter on the spot and congratulated im on his shirt Laughing Couldnt resist it Laughing Laughing Might be free on sunday if ya fancy a meet , Queens Head , mill Green ring a bell Mate ? RR asgard

Ah ! then maybe that wasnt you looking like a man then , Colliers wood eh ! too dark down there for me for def ! bad enough here :x Can we give the meet a miss this weekend mate as will be on the lash tonight for the rugby and do not think I would have the stomach tomorrow , Yeah we should all get together some time , 1 prob is my missus aint as right as me I am afraid :cry: Maybe its all those years I spent in Germany !!!! Did ya get to look at the web site mate , give me an Idea what TS gear you after as I will be in Berlin this week for a meeting ok :) Have ya been to any gigs lately , couple coming up , Whitelaw 10 and White Xmas is rumoured to be an East London Div affair :P And to answer your thought that there aare not many of us round here , I think you would be pleasentely surprised as there is quite a good network round here really if ya look hard enough mate !! :wink: The more the better I say :D I fly my St Georges cross flags all year round on the house and just let someone say its not PC :twisted: I served my country and paid the price so I have earned the right to do so , bring it on Threshold housing :x Whover says that we are stupid and thick needs to have a conversation with myself and a few members of the forum to put em straight on that 1 :wink: Oh by the way , along with the TS gear , I also have a supplier from Prague who does hatecore and 88 clothes :wink: , send a hello to  den.asgard@btinternet.com and I will send a few pics of gear or go to  http://www.hatecore-shop.cz/ , I wear this stuff everyday and me Brutal attack shirts + Screwdriver , why not eh ? RR Asgard - End Quote

Ken McLellan originally comes from near-by Morden -

 https://www.vk.com/club46176152

Sapper


Viking Thor Shop - Waffen SS logos + owner's name

16.04.2014 16:45

Viking Thor Shop - Waffen SS logos
Viking Thor Shop - Waffen SS logos

Viking Thor Shop - Waffen SS logos
Viking Thor Shop - Waffen SS logos

Viking Thor Shop - Waffen SS logos
Viking Thor Shop - Waffen SS logos

It seems to store's actually owned by some jerk called Zsolt Mogyorodi, predictably this slug denies being a Nazi, but has logos of the Waffen-SS all over his merch (pix from their Facebook) and on the front of his fuckin' store

"The Finchley shop displays a Wolfsangel-style Nordic rune above the door, and variations of the symbol, which was adopted by some Waffen-SS units, feature on the brand’s T-shirts and hoodies" -

 http://www.independent.co.uk/news/uk/home-news/outrage-as-farrights-favourite-outfitter-thor-steinar-opens-shop-in-heart-of-londons-jewish-community-9265311.html

 https://www.facebook.com/www.vikingshop.co.uk

345 Ballards Lane, London N12 8LJ

Lock stock


Details

16.04.2014 16:46

Let's get an address and phone number up, make these scum realise how much they've bitten off opening up in London...

SAFA


FB

16.04.2014 18:30

Dunno how much it helps but from the shops FB page I've found these 3


 https://www.facebook.com/zsolt.mogyorodi
 https://www.facebook.com/alena.struharova
 https://www.facebook.com/attila.mogyorodi

Well at least its a family run business! Haha!

Jimmy


Thor Steinar phone number 0208 617 0102

17.04.2014 06:39

payphone


under the counter

17.04.2014 06:43

if this is the kind of gear they're selling openly, imagine what they must be selling under the counter

A


Definitely don't contact any member of his family

17.04.2014 08:46

Stating the obvious, but, we need to behave responsibly here - definitely don't contact any member of the shop owner's family

@Jimmy


Totally,

18.04.2014 00:01

They've got pictures of the shop or are in photos of the shop on their profiles, just saying it could be those three running it not that we should kidnap family members!

Jimmy


Hugo Boss Connection?

22.04.2014 09:20

 https://www.facebook.com/zimovaivana Thor Steinar clothings friend ivana zimova, Islington London is coincidentally same name of a Hugo Boss associate director www.linkedin.com/pub/dir/Ivana/Zimova

Jimbob


Hugo Boss Connection

22.04.2014 09:24

 https://www.facebook.com/zimovaivana possible Hugo Boss associate link Thor Steinar clothings friend ivana zimova, Islington London is possibly Hugo Boss associate www.linkedin.com/pub/dir/Ivana/Zimova

&yes Jimmy kidnaps not a good idea,even for "re-education",these people need proffessinoal physciatric help&company should be shut down nicelyIMHO

Jimbob


Anarchists and communists are the real neo nazis!

28.04.2014 09:21

Anarchists and communists are the real neo nazis! See this video footage of anarchists, communists and muslims trying to attack the Israeli embassy:  http://www.youtube.com/watch?v=jtr-6sWgTEE
 https://www.facebook.com/defendisrael

Proud Zionist.


This was during Netanyahus mass bombing raids

28.05.2014 20:27

I was there& stewarded it with others& stood in between the crowd&- the police-embassy. Palestinian youth& others were angry,.I helped calm them & some of the police down, you get nasties everywhere especially in nazi&-stalinist circles.

green syn


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