The Unsuitablog has published a series of articles analysing the way that school supermarket voucher schemes work; how the supermarkets are infiltrating the education system in a deeply pervasive manner; the different greenwashing methods the supermarkets are using; the incredible financial benefit that the supermarkets are gaining from the way "rewards" are given out. This is a serious case of childhood commercial exploitation that no one seems to be taking seriously -- because we all seem to love these schemes.
There are three articles in the series, which can be read by following the links below: they are too long to publish here, but this issue is serious enough to alert Indymedia readers to, as they are some of the people who may be able to stop these schemes:
Part 1: How They Work (
http://thesietch.org/mysietch/keith/2008/10/13/school-supermarket-voucher-special-introduction/)
Part 2: Greenwashing Children ( http://thesietch.org/mysietch/keith/2008/10/15/school-supermarket-voucher-special-greenwashing-children/)
Part 3: Winners, Losers and Fighting Back ( http://thesietch.org/mysietch/keith/2008/10/17/school-supermarket-vouchers-special-winners-losers-and-fighting-back/)
For every "reward" given to schools, the supermarkets gain between 100 and 500 times the value of that item in sales. In addition, they get free advertising inside schools; the ability to influence the curriculum and, potentially, a new generation of loyal children who will grow up to become loyal customers.
This needs to be stopped.
Part 1: How They Work (
http://thesietch.org/mysietch/keith/2008/10/13/school-supermarket-voucher-special-introduction/) Part 2: Greenwashing Children (
http://thesietch.org/mysietch/keith/2008/10/15/school-supermarket-voucher-special-greenwashing-children/) Part 3: Winners, Losers and Fighting Back (
http://thesietch.org/mysietch/keith/2008/10/17/school-supermarket-vouchers-special-winners-losers-and-fighting-back/) For every "reward" given to schools, the supermarkets gain between 100 and 500 times the value of that item in sales. In addition, they get free advertising inside schools; the ability to influence the curriculum and, potentially, a new generation of loyal children who will grow up to become loyal customers.
This needs to be stopped.
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