Having been banned from saying their new hybrid is 100% Guilt Free, Lexus are now claiming you can live a Lexus Life, and still be green. This has to be seen to be believed.
One advertisement that infuriated me more than almost any other in the last year (and there are SO many to choose from), was that for the Lexus RX Hybrid. At the time I first saw it, green was not the colour in my mind — more a sort of splashy, angry red — and I decided to write about it.
Now, with the advert having been unceremoniously banned for – quite frankly — lying, Lexus have turned to Saatchi & Saatchi, the ailing but global ad agency, who have decided that a world without “h” is a terrible world. Obviously this needs explaining, so here’s the official guff:
“The TV commercial presents a glimpse into a world without h. The h is missing from key landmarks, computer keyboards and the alphabet in schools. The viewer begins to wonder where the h has gone. Then they see, it has moved to a better place, a world with the Lexus hybrid—a place that looks forward and believes in change. There is no better place for an h to be than on the rear badging of a Lexus hybrid vehicle.”
Run that past me again. Lexus have stolen all the “h”s, screwing the world’s keyboards and schools because they want to look good. Talk about honesty in advertising!
Perhaps this isn’t quite what they meant to get over, but hey, that’s what you get for trying to be clever.
At the same time Lexus have launched something called Lexus Living which is, quite frankly, hilarious. They have a big list of tips to make you a more hybridized greener person. Some of them just have to be listed (with a comment or two):
- Install a tankless hot water heater, and you’ll never run out of hot water (great, we can burn gas forever)
- Set your sprinklers to water at night. This saves water because there is less evaporation (or maybe, not use sprinklers)
- Keep a canvas bag in your car so you’ll have it handy when you go grocery shopping (making sure you always drive to the shops)
- Dimmer switches use less electricity, and the light is often more flattering (no they don’t. Dimmer switches are transformers, and they prevent the use of low energy lightbulbs)
etc…
What they are really saying is that rich people can carry on their rich lifestyle (they suggest you tell your gardener to use a broom rather than a hose : what, to stick up his arse and do a dance for you?) and still feel good while they are screwing the planet.
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