On good Friday, as part of the Captive Animal Protection Society's zoo awareness weekend, activists from Hidden England Animal Rights fielded the Equinox project (a pop up cinema) in the town centre of Grantham.

On good Friday, as part of the Captive Animal Protection Society's zoo awareness weekend, activists from Hidden England Animal Rights fielded the Equinox project (a pop up cinema) in the town centre of Grantham.

It was bitterly cold and consequently the streets were not overly busy, but the response from those of the public that passed and stopped to watch a moment and take a leaflet was consistently positive.

Many people do not realize the animal suffering inherent in Zoos and Aquariums, where animals used to forests, seas and the sky are trapped in cages, concrete enclosures and glass tanks where there routinely go mad from boredom, frustration and the absence of the natural environment they have evolved to depend on.

Zoos may claim to contribute to conservation, but in reality only a small percentage of Zoo animals are endangered and only an even smaller percentage of those are successfully released back into the wild. Meanwhile they divert funds away from where the real effort is needed - habitat conservation.

Don't be fooled by the marketing, the purpose of Zoos is to make money for shareholders and they do so at the animal's expense.

For more information on Zoos and CAPS' valuable work, see http://www.captiveanimals.org/