This action took place at the adidas store in Birmingham with the University of Birmingham's People & Planet society joined by concerned members of the public.

At one point the over zealous security assaulted one of the protesters by punching him in the face and later ripped up one of the protesters banners who at the time were protesting on the high street outside the shop and not inside on shop property.

Why won’t adidas pay? They are happy to pay their $157m to sponsor the Olympics, but won’t pay 1% of that to avoid the destitution of those that made them their profits.

In May 2012 50,000 people signed a petition calling on adidas to pay up. They refused.

In November 2012 the University of Washington, cut contracts with adidas over the issue, adding to $10s of millions of contract cuts since the campaign began. Adidas are still refusing to pay up.

Other actions took place in London, Manchester, Liverpool and Bridgend/Cardiff

 http://vimeo.com/54740440