Callout for support at SodaStream picket in Brighton and a call to action

SodaStream is an Israeli manufacturer of home carbonation systems and
refill components. In August this year the company opened a shop in
Brighton called EcoStream. This is its first own brand shop in the UK and
its opening represents an attempt to expand into the UK market by
promoting itself as an eco-friendly business. But their products are far
from ethical and sustainable. Instead, they profit from Israel's
occupation of Palestine through the theft of Palestinian resources,
occupation of Palestinian land and exploitation of Palestinian labour.

For the last three months, activists in Brighton have been holding pickets
outside the shop at least once a week. These pickets have been met with
growing pro-Israeli counter protests. So far we are outnumbering them in
both numbers and public support, but we are asking solidarity groups and
individuals from across the country to come down to Brighton and join the
Saturday picket, or to take action against SodaStream where you are.

SodaStream seem determined not to become the next Ahava. The Israeli
Embassy have contacted Sussex police with “concerns” about the protests,
Jonathan Hoffman -of the Zionist federation- has been down to the counter
demos and SodaStream CEO Daniel Birnbaum has threatened legal action
against the protest through the local paper. He has also stated that
SodaStream will not stop trading from the West Bank. Lets show them that
we can stop the expansion of occupation profiteers.

DAY OF ACTION:
Monday the 19th of November all day: Call EcoStream on 01273567924 and/or
tweet @EcoStreamstore and @SodaStreamUK with questions and comments about their business. We advice that you keep your correspondence polite and
factual.

If you are planning to come down to one of the pickets, or have any
questions, please email  brightonbds@riseup.net

SodaStream

*SodaStream's main manufacturing plant is located in the illegal
settlement industrial zone Mishor Adumim.

*Mishor Adumim is part of Ma'ale Adumim, one of the biggest and most
quickly expanding settlements in the West Bank, with a population of
around 40,000.

*It is Israel's stated aim to transfer the Bedouin Jahalin, who have been
living in the same place for 60 years, out of the area to facilitate the
strategic settlement expansion of Ma'ale Adumim and surrounding
settlements.

*By trading from Mishor Adumim SodaStream facilitate ethnic cleansing and
settlement expansion whilst exploiting Palestine's water resources and
land.

SodaStream products are sold in the UK at Conran, Robert Dyas, John Lewis,
Argos, Comet, Lakeland and some Sainsbury and Asda stores.

For more information on SodaStream see:
 http://corporateoccupation.files.wordpress.com/2012/01/targeting-israeli-apartheid-jan-2012.pdf
pages 96-102 and www.whoprofits.org/company/sodastream-soda-club-group

Some articles in response to EcoStream and ongoing protests:

Dear Corporation: A response to SodaStream
 http://www.corporatewatch.org/?lid=4531

Israeli Company seeking to stop protest in the UK
 http://corporateoccupation.wordpress.com/2012/10/12/israeli-company-seeking-to-stop-protest-in-the-uk/#more-1375