Game-to-Eat has invested over £1.5 million in promoting game meat over the last 10 years. During this time, game sales have increased 92% since Game-to-Eat started in 2002 and the market is now worth £75m (Mintel 2010). Last season the campaign promoted game to 55.6m people (it would have cost £1.1 million to achieve this through above-the-line advertising). These figures show an astonishing success story, but they only scratch the surface of what the campaign can achieve. Working with the trade to do demonstrations and workshops for catering students such as those featured in the film, and tastings for the public at shows, in supermarkets and at pubs such as the forthcoming series of game events at Individual Inns, the campaign is hugely busy  Next week the campaign's autumn newsletter will be sent to thousands of butchers and retailers who are enthusiastic about game and are helping us to tell the public. 

We are also actively getting the media involved - we saw a feature including our recipes in Hello! Magazine, we've taken food writers stalking and we have many other events lined up for journalists with the aim of getting game more and more onto the foodie agenda with its healthy, seasonal message.

On a practical level we also have a newly refreshed website which contains news and recipe ideas for the public as well as a trade area which features downloadable nutritional labels for game dealers and butchers plus posters and details of workshops, all intended to inspire and spread the word about game.  The campaign's 2011 recipe booklet, featuring original recipes from television chef Valentine Warner, is already a huge hit, so if you want to feel inspired and try something new such as wild rabbit ragu or tandoori partridge then download the leaflet here.

Ten years in the campaign can look back with a great sense of pride, and looking ahead Game-to-Eat has a huge amount still in store. We are promoting game on every possible front and are proud to be leading the charge.?

Click here to view the video

http://www.youtube.com/watch?v=-vRWefYPtbQ