On a chilly Saturday afternoon on 27th of November, Oxford street shoppers
were distracted by the launch of London Rising Tide's sales and advertising
team's new product, Nothing(c).

We decided to mark the annual Buy Nothing Day this year by giving out a
thousand free samples of '˜Nothing' to the desperate shoppers scrabbling for the latest must-have item. On our stall we had Nothing for everyone: “ Nothing for Men, Nothing for Women, Nothing Lite, Nothing for Those who have Everything and Nothing - Now with even Less. A cheeky flyer explaining
the authenticity of our product and giving a link to the Buy Nothing Day website was given out along with the box of Nothing.

  Half-way through the action on a hectic Oxford Street the security guards came to our sleek product launch with an intention to move us on, as apparently it is illegal to give out Nothing on Oxford Street. The police were quick to join the security and to avoid wasting our time we decided to visit shoppers on Carnaby street, where 'Nothing' found same rate of popularity.

  The reaction of passers-by was generally very positive, from questions of was our action art to genuine interest of what our product was all about i.e. what are we trying to sell. Quite a few people even said that they will be giving our little box of '˜Nothing' to their loved ones for Christmas. Now that's a successful Buy Nothing Day action! The action was thought-provoking for passers-by, and much enjoyed by us.

http://www.londonrisingtide.org.uk/

Text on the flyer:

Front Side:

NOTHING

Certificate of Authenticity

Congratulations on choosing Nothing. Whether at today’s product launch you received Nothing ‘for Men’ or Nothing ‘for Women’, Nothing ‘Now with even Less’ or Nothing ‘Lite’ this certificate guarantees that the product you have in your hands is 100% genuine Nothing.

Consumer benefits of Nothing

We all know the joyous feeling we get when we buy something new and shiny… Nothing goes one step further. From designing to testing, market research to sales analysis we have brought you the perfect product, and as much as any other product, Nothing can provide you with:

*Happiness

*Confidence

*Love

*Beauty

*Self-worth

*Success

We in the Nothing sales and advertising team have only your best interests at heart, and we hope that this product gives you hours of satisfaction. Should this product prove defective, damaging your mind, body or world, we will happily sell you another one.

The gift of Nothing

If you enjoy your free trial of Nothing, why not give Nothing as a gift to friends and family this Christmas? Get 50% off your next purchase of Nothing with this certificate. Do be aware however that just after you’ve received a Nothing Christmas gift, we’ll be launching the New and Improved Nothing… “now with even LESS”.

Nothing: for those who have everything.

Connect with other fans of Nothing on Twitter

Reverse side:

When you get home tonight and unpack your bags, we hope it’s our little box of ‘Nothing’ that brings you the biggest smile.

Curious? Find out more:

www.buynothingday.co.uk