Complaints about the presence of these posters were made to the Advertising Standards Authority and Transport for London, but to no avail, thus forcing activists to take matters into their own hands. Unlike previous Israel Ministry of Tourism billboards, there were no legal grounds for them to be withdrawn from tube stations.

The issue is a moral one. These posters appeared a week after the attack on the aid flotilla to Gaza, which resulted in the murders of nine peace activists and the injuring of fifty, and amounted to Israel sticking two fingers up at London Underground passengers. To have Israel, the country responsible for the suffering and deaths of thousands of Palestinians, blatantly advertised as a tourist destination, so soon after committing such a heinous crime, has outraged and offended many.

This advertising campaign is an attempt to re-brand Israel as a holiday destination rather than an area of conflict. A spokesperson from Jews for Boycotting Israeli Goods said, "Decorating these posters is damage limitation as it makes them less offensive by expressing public outrage and also adding an element of truth; that Israel is not just a nice holiday destination, but also a state that has caused much suffering, bloodshed, and death".

Given that our governments refuse to put pressure on Israel to abide by international law, it is up to all people of conscience to act in the form of a boycott, of which tourism is one type.

Most of these adverts have now come down but to make sure thy don't appear again, complain to:-

Advertising Standards Authority(ASA)  http://www.asa.org.uk/

London Transport (Transport for London) TFL Customer Relations: Tel: 020 7222 5600 and ask to be put through to TfL Customer Relations. Fax: 020 3054 5307
Email:  enquiry@tfl.gov.uk
Post: 4th Floor, Zone Y4,
14 Pier Walk, North Greenwich,
London SE10 0ES

TFL's advertising "partner" is CBS Outdoor* and they are the company to contact if you would like to place an add in The Underground. Therefore, they are responsible for overseeing the contracts...
The head of corporate communications is Luke Fredberg :
 luke.fredberg@cbs.com, tel: +44 020 7 021 1022.

The Independent
 http://www.independent.co.uk/travel/news-and-advice/weekly-hotels

The Weekend Guardian:  weekend@guardian.co.uk or the advertising manager Mr.Mark Finney at  mark.finney@guardian.co.uk
Switchboard 020 3353 2000, and ask to be put through Advertising/The Weekend Guardian