Although the centenary happily coincides with their elevation to the 1st Bundesliga, the club is more know for the quality of it’s supporters than the quality of its football, widely recognized for its unique culture. It is the quintessential ‘Kult’ team and has support that spans continents.

Located in Hamburg’s traditionally working class dock area and close to the night life of the reeperbahn, the Millentor stadium would attract a few hundred or so supporters as befitting a lower division team. Then everything changed.

During the 1980s an alternative squatting scene emerged in the area, notable for its radical political nature and consequent battles with the police. They also adopted St Pauli as their club and soon the ranks of the handful of Dockers, prostitutes and other faithful were swelled with Anarchists, Punks, Bikers, anti-fascists and other politicized groups from the scene. Not only did they embrace the club but went about changing it and in a stroke of branding genius adopted the now iconic Skull and Crossbones as their logo. A game became an event. A Party.

A unique aura surrounds St Pauli…the games themselves have more of a party feel than a sporting event. As the team enters the field ACDC’s Hell’s bells blares through the PA. The famous singing stand erupts. A home goal is celebrated with a few “woo-hoos” to the sound of Blur’s Song 2! Indeed many bands are keen to associate themselves with the Club including Turbonegro, Sisters of Mercy, Bad Religion and London’s Asian Dub Foundation. The club can boast some 20 million “sympathisers” in Germany and about 200 registered fan clubs, many of them outside Germany. St. Pauli have close links with many other foreign clubs, enjoying a particularly close friendship with Celtic.

But it is the political aspects of the ‘Pirates of the League’ that impress most. In an era of football hooliganism used by fascists for recruiting and galvanizing, St Pauli became the first German team to ban right wing activity and presence in its stadium. The Club is staunchly progressive in anti-fascism, anti-racism anti-homophobia and anti-sexism. The club president Corny Littmann, long active in German theatre and head of the Schmidt Theatre on the Reeperbahn, is openly gay. It has the most female supporters in Germany and famously banned a chauvinistic advert from Maxim magazine in the Millentor. This approach on occasion leads to violent confrontations against clubs with right wing ultra support, notably Hansa Rostock and Hamburg SV (who have a ‘special relationship’ with Glasgow Rangers.)

The fans have always been central to the nature of the club. Having a say in such things as the stripe (camouflage one year), the official team photos (such as in front of Hamburg’s Main Prison) and having a direct relationship with the players.

But as the club celebrates the coming year in the top flight things are changing in St Pauli. The once forsaken area is undergoing gentrification (well captured in the film Empire St Pauli www.empire-stpauli.de) as Capital colonises and sterilised the culture. The Millentor itself is currently undergoing a total renovation (expanded seating, new amenities, etc), expected to be completed in 2013 and cost around 30 million euros.

Will St Pauli, always struggling for cash (bailed out in the past by donations from donations from the chairman’s theatreworld connections, charity friendlies with major clubs and T-Shirt appeals) be able to retain their integrity in the face of encroaching Capitalism? Club legend Holger Stanislawski, who has been a player, sports director vice-president and is now their coach, has told German newspapers…”St Pauli can’t afford to be a social utopia anymore.”

So if its ‘social utopian’ urge is neutered then what will be left of this unique and noble phenomenon? Certainly not it’s football.

 http://www.freedompress.org.uk/news/2010/05/16/fc-st-pauli-pirates-of-the-league/