This campaign builds on the Boycott, Divestment and Sanctions (BDS) call made by the Palestinian civil society in 2005 and the international BDS movement that followed. Inspired by the non-violent struggle against the Israeli occupation and oppression of Palestine, we acted when we heard that H&M were about to open seven stores in Israel. To buy into the occupation and oppression is not fashionable and it shouldn't be profitable. Make your voice heard. Tell H&M not to invest in Israel until Israel respects international law and human rights! Visit campaign website here:  http://bdshm.wordpress.com