This campaign builds on the Boycott, Divestment and Sanctions (BDS) call made by the Palestinian civil society in 2005 and the international BDS movement that followed. Inspired by the non-violent struggle against the Israeli occupation and oppression of Palestine, we acted when we heard that H&M were about to open seven stores in Israel. To buy into the occupation and oppression is not fashionable and it shouldn’t be profitable. Make your voice heard – tell H&M not to invest in Israel until Israel respects international law and human rights!

On the 11th of March H&M is opening its first store in the Azrieli Mall in Tel Aviv. The second store will open on the 16th of March in Malcha Mall in Jerusalem. We will keep you updated.

Feel free to contact us at:  bds.handm@gmail.com

Join the Facebook group “H&M, don’t buy into Occupation!“:  http://www.facebook.com/group.php?gid=372780908242