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My bum ain't your business!

happyinternationalwomen'sday | 11.03.2010 00:10 | Culture | Gender | Cambridge

Some feminist subvertising of gym billboards

Before - this morning
Before - this morning

After - this evening
After - this evening


Went past this billboard outside Green's gym near coldham's common this morning - and again this evening. The poster used to have an antifeminist image of a 'perfect' woman's bum - making money from women trying to conform to a standard body image. Previous versions were even worse, with the caption 'does my bum look big in this?'. The owners clearly thought they were getting rid of the business deterring decoration their poster had recieved, but instead revealed another body-loving message which must have been there underneath all along.

Good timing for the week of international women's day, and maybe a bit of a mother's day present as well!

happyinternationalwomen'sday

Comments

Display the following 10 comments

  1. good point, though there are health issues too — anon
  2. Greens advert in Cambridge or hurrah for bums of all sizes... — sam
  3. Brilliant — Rich
  4. further appreciation — beva
  5. health vs looks — beet
  6. not beautiful not ugly just angry — anarchafeminist
  7. lol — bring back bum lady
  8. re: "the size of your arse has nothing to do with how healthy you are" — anon
  9. they also — anon
  10. lenin and then some — Pyotor Gabor