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Nobu caught saying blue fin is not endangered to customers

Heydon Prowse | 07.08.2009 09:38


 http://www.dontpaniconline.com/magazine/power/nobu---gone-fishin

The blue-fin tuna is one of nature’s great spectacles – a huge animal that can grow up to 800 kilograms and several metres in length. Although most of the blue-fin caught these days are tiny in comparison as industrialised fishing techniques are not allowing the animal to grow to its full size. It would be so tragic if we let this species disappear off the face of the earth. When an undercover investigation from Greenpeace revealed that Nobu was using blue fin in their sushi dishes, the restaurant claimed that they ‘did not know’ the fish was endangered. At that point it had been on the IUCN red list of endangered species for over 12 years. A similar ignorance was prevalent among the staff when we visited the restaurant.

Nobu have assured Greenpeace that they take the issue very seriously, but all they have done in the year since the investigation is add a disclaimer to the menus in their UK Nobu restaurants (although not in any of their other 23 restaurants around the world).

It’s not good enough – the situation of the blue fin is critical. All this takes is a little thought and application on behalf of Nobu to find an alternative to the endangered blue fin. If Nobu gave a shit about the fish on which their business depends, they would act now to change things. Perhaps they’ll care more when people abandon their restaurants in droves.

 http://www.dontpaniconline.com/magazine/power/nobu---gone-fishin

Heydon Prowse
- e-mail: heydon@dontpaniconline.com
- Homepage: http://www.dontpaniconline.com

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