This is a website advertised on billboards on the tube. Currently, 57% are saying "birthright" to only 43% "brutality". I presume the Countryside Alliance and other bloodsports lobby groups have been publicising it to their supporters. Let's turn those figures around!

I know this seems trivial, but lets not give them the satisfaction of winning or having these stats to put on their PR lit. Especially, as it's literally a click of a button, which takes 2 secs, and you don't have to give any details.

There is also an image of factory farming, with 68% opposing it, and an image of a tank with 52% opposing militarism.