Paulo Coelho t-shirts from Mango
Keith Parkins | 27.04.2009 14:35 | Culture | Globalisation | South Coast
Brazilian writer Paul Coelho in partnership with Spanish fashion chain Mango has launched a range of t-shirts bearing quotes from the author, monies raised will go to fund the Paulo Coelho Institute. The ultimate chic, a t-shirt bearing words of wisdom from a critic of the fashion industry?
MNG launch with Paulo Coelho
Paulo Coelho una vez más pone su empeño en una acción altruista
Mango store in Qatar
MNG & Paulo Coelho
the medium is the message
'Everything which is done in the present, affects the future by consequence, and the past by redemption.' -- Paulo Coelho
'I knew it was impossible to change my country, Brazil. It was impossible to change my state and my neighbourhood, but I thought I might change my street at the end of which there is a favela.' -- Paulo Coelho
'I am very proud of the project, not only because the money goes to Paulo Coelho's Institute, but also because we we need more platforms to discuss important issues. A t-shirt is one of many ...' -- Paulo Coelho
'... you don't need to wear Mango, and no readers of mine need ... we need to use every single platform to pass the message. And although Paulo Coelho Institute will get the money from the sales of the T-shirts, this was not my only concern when I accepted the idea. As McLuhan once said, the medium is the message. I am glad that Mango accepted the idea.' -- Paulo Coelho
'In the case of pirate copies, the message will prevail.' -- Paulo Coelho
Once the initial euphoria had died down, where can I get my t-shirt been asked, concerns started to be raised, if nothing else Paulo Coelho readers are a discerning lot. Are the t-shirts made from organic cotton? Are they fair trade? Is nothing sacred? Is Paulo Coelho now a brand? How long before pirate copies hit the streets? Will wearing a Paulo Coelho t-shirt make me wise?
http://paulocoelhoblog.com/2009/04/22/mango-store-in-qatar/
http://paulocoelhoblog.com/2009/04/20/solidarity-t-shirts/
The t-shirts are made in Turkey, a country with a non-existent human rights record. Spanish fashion chain Prada has recently been criticised for worker exploitation in Turkey. Mark Thomas in his excellent book Belching Out the Devil exposed the treatment of workers at Coca-Cola bottling plants in Turkey.
http://www.labourbehindthelabel.org/campaigns/urgent/desa/271-pradaection
http://www.labourbehindthelabel.org/campaigns/urgent/desa/campaigns/urgent/desa
Industrial cotton is one of the most environmentally damaging crops that Man grows. Organic cotton is much pleasanter to wear. Organic cotton is biodegradable and can easily be recycled.
Industrial cotton requires an enormous amount of pesticide to keep it viable. Each pound of product requires a third of a pound of pesticides, which adds up to 25 percent of all pesticides used in the US for 13 million acres of cotton. Many cotton pesticides are EPA toxicity class I, like the viciously effective insecticides Methomyl and Methyl Parathion. A study by the California Department of Pesticide Regulation revealed that pesticide usage per acre increased during the 1991 to 1995 period by 4.21 pounds to 14.15 pounds per acre. The reality in the Third World, where pesticide regulation is more relaxed, is much worse.
Commercial white cotton is by far the most pesticide-dependent crop in the world and a major global crop. Fifty-five countries rely upon cotton for a significant percent of GDP. Cotton processing also takes another toxic toll, as the use of chlorine bleaching agents, formaldehydes and phenols is quite dangerous to all life. Fabric dyes utilizing arsenic, lead, cadmium, cobalt, zinc, and chromium are also very problematic. All processing stages produce large amounts of toxic wastewater. Azo dyes are cheap and common, about 2,000 exist. Many are water based and possess highly carcinogenic material absorbed by the skin and accumulated in the body. Inhalation, aquatic exposure or simple skin contact can be harmful. The EU has banned import and usage of the more toxic versions containing arylamines, though these products are used elsewhere. Other acid dyes produce waste streams with pH values above 11 and with possible carcinogen content.
Organic cotton is good for the planet, good for ourselves.
Natural cotton does not have to be any colour so long as it is off-white. Cotton grows in varying hues from purple to brown. Cross-breeding programmes have selected cotton of red, blue, green. This eliminates the need for dyes. Maybe something Mango should actively pursue.
Paulo Coelho has responded to the concerns raised:
' ... as far as I know, it is organic. I cannot swear to you, but MNG is very concerned about the quality of their products. That's why we decided to join forces. You can imagine how many propositions during all these years we had (as for T-shirts), and we never endorsed any of them. Today these companies are accountable for everything, and they are very concerned. You remember what Nike faced (better saying, deserved) a few years ago, when a TV program tracked down the assembly line of their products to child labor. As far I could see, the T-shirts are made in Turkey, where there is no child labor ... '
'During all these years I saw so many times dreams being manipulated, charity dinners where the bulk go to the organizers of the event, NGOs that are not accountable and play with the sense of guilty that the rich has towards the poor. Some times I also get caught into traps (this year, for example, I supported one of these malefic charity dinners, just to realize at the end that it was about everything that I hate). Therefore, to raise the red flag is very important. At the same time, to be too defensive may keep you away from risks, but also away from life and its challenges. As one of the T-shirts say, to live is not to be afraid of making mistakes. In the case of MNG my team did a deep review on their objectives, and they are reliable partners.'
'I receive 30% of the sales (the rest going to retailers, distribution, manufacturing, etc), and it goes to Instituto Paulo Coelho.'
The magic of the magician should never be underestimated. Within two days of the launch of the t-shirts, they were the top selling item at Mango stores worldwide. Mango has 450 stores in 68 countries. Money from the sale of the t-shirts is going to the Paulo Coelho Institute in Brazil.
http://paulocoelho.com/engl/ins.shtml
What the launch of the t-shirts has shown is that there are no quick fixes, no easy answers, nothing is ever black and white, if we wish to implement change we have to engage with the real world, we have to take risks and learn by our mistakes.
The very fact these issues are being raised and discussed is raising awareness: awareness of organic cotton, awareness of fair trade, awareness of the Paulo Coelho Institute. As will wearing the t-shirts raise awareness, and raise money for the Paulo Coelho Institute.
Somewhat ironic, the launch of the t-shirts coincided with the worldwide publication of The Winner Stands Alone, a damning critique of the fashion industry.
http://www.indymedia.org.uk/en/2009/04/427460.html?c=on
A t-shirt bearing meaningful words from a critic of the fashion industry the ultimate chic!
Websites
http://paulocoelhoblog.com/2009/04/22/mango-store-in-qatar/
http://paulocoelhoblog.com/2009/04/20/solidarity-t-shirts/
http://www.heureka.clara.net/art/paulo-coelho.htm
http://paulocoelho.com/engl/ins.shtml
http://www.sustainablecotton.org/
http://www.labourbehindthelabel.org/
http://www.cleanclothes.org/
http://www.cleanclothes.org/betterbargain/
http://www.mangoshop.com/
reference and further reading
Author Paulo Coelho on the fashion scene, Bright Light Warrior Nika, 22 April 2009
http://nikabrightlightwarrior.wordpress.com/2009/04/22/mng-and-paulo-coelho/
Sandy Black, Eco-Chic: The Fashion Paradox, Black Dog Publishing, 2008
Cashing In, Clean Clothes Campaign, February 2009
http://www.cleanclothes.org/betterbargain/images/docs/summary.pdf
http://www.cleanclothes.org/betterbargain/images/docs/cashing_in.pdf
Paulo Coelho, The Winner Stands Alone, HarperCollins, 2009
http://www.heureka.clara.net/books/the-winner-stands-alone.htm
Firma de moda lanza prendas con frases de Paulo Coelho, latercera.com, 22 April 2009
http://www.latercera.com/contenido/737_121402_9.shtml
Frases de Paulo Coelho ilustran camisetas en favor de niños, El Siglo, 25 de abril de 2009
http://www.elsiglodedurango.com.mx/noticia/207707.frases-de-paulo-coelho-ilustran-camisetas-en.html
Frases de Paulo Coehlo se convierten en camisetas solidarias, El Pais, 22 April 2009
http://www.elpais.com/articulo/gente/Frases/Paulo/Coehlo/convierten/camisetas/solidarias/elpepugen/20090422elpepuage_5/Tes
Giant retailers cashing in on poverty wages, press release, Clean Clothes Campaign, 10 February 2009
Andrew Kimbrell (ed), Fatal Harvest, Island Press, 2001
http://www.fatalharvest.org/
Naomi Klein, No Logo, Flamingo, 2000
http://www.bookcrossing.com/journal/6945675
Keith Parkins, Disposable clothes, Indymedia UK, 27 December 2008
http://www.indymedia.org.uk/en/2008/12/416126.html
Paulo Coelho presenta en Madrid su nuevo proyecto solidario: 'Es un compromiso de amor', Hola, 23 April 2009
http://www.hola.com/actualidad/200904238200/paulo/coelho/solidario/1/
Mark Thomas, Belching Out the Devil, Elbury Press, 2008
http://www.bookcrossing.com/journal/6695044
'I knew it was impossible to change my country, Brazil. It was impossible to change my state and my neighbourhood, but I thought I might change my street at the end of which there is a favela.' -- Paulo Coelho
'I am very proud of the project, not only because the money goes to Paulo Coelho's Institute, but also because we we need more platforms to discuss important issues. A t-shirt is one of many ...' -- Paulo Coelho
'... you don't need to wear Mango, and no readers of mine need ... we need to use every single platform to pass the message. And although Paulo Coelho Institute will get the money from the sales of the T-shirts, this was not my only concern when I accepted the idea. As McLuhan once said, the medium is the message. I am glad that Mango accepted the idea.' -- Paulo Coelho
'In the case of pirate copies, the message will prevail.' -- Paulo Coelho
Once the initial euphoria had died down, where can I get my t-shirt been asked, concerns started to be raised, if nothing else Paulo Coelho readers are a discerning lot. Are the t-shirts made from organic cotton? Are they fair trade? Is nothing sacred? Is Paulo Coelho now a brand? How long before pirate copies hit the streets? Will wearing a Paulo Coelho t-shirt make me wise?
http://paulocoelhoblog.com/2009/04/22/mango-store-in-qatar/ http://paulocoelhoblog.com/2009/04/20/solidarity-t-shirts/ The t-shirts are made in Turkey, a country with a non-existent human rights record. Spanish fashion chain Prada has recently been criticised for worker exploitation in Turkey. Mark Thomas in his excellent book Belching Out the Devil exposed the treatment of workers at Coca-Cola bottling plants in Turkey.
http://www.labourbehindthelabel.org/campaigns/urgent/desa/271-pradaection http://www.labourbehindthelabel.org/campaigns/urgent/desa/campaigns/urgent/desa Industrial cotton is one of the most environmentally damaging crops that Man grows. Organic cotton is much pleasanter to wear. Organic cotton is biodegradable and can easily be recycled.
Industrial cotton requires an enormous amount of pesticide to keep it viable. Each pound of product requires a third of a pound of pesticides, which adds up to 25 percent of all pesticides used in the US for 13 million acres of cotton. Many cotton pesticides are EPA toxicity class I, like the viciously effective insecticides Methomyl and Methyl Parathion. A study by the California Department of Pesticide Regulation revealed that pesticide usage per acre increased during the 1991 to 1995 period by 4.21 pounds to 14.15 pounds per acre. The reality in the Third World, where pesticide regulation is more relaxed, is much worse.
Commercial white cotton is by far the most pesticide-dependent crop in the world and a major global crop. Fifty-five countries rely upon cotton for a significant percent of GDP. Cotton processing also takes another toxic toll, as the use of chlorine bleaching agents, formaldehydes and phenols is quite dangerous to all life. Fabric dyes utilizing arsenic, lead, cadmium, cobalt, zinc, and chromium are also very problematic. All processing stages produce large amounts of toxic wastewater. Azo dyes are cheap and common, about 2,000 exist. Many are water based and possess highly carcinogenic material absorbed by the skin and accumulated in the body. Inhalation, aquatic exposure or simple skin contact can be harmful. The EU has banned import and usage of the more toxic versions containing arylamines, though these products are used elsewhere. Other acid dyes produce waste streams with pH values above 11 and with possible carcinogen content.
Organic cotton is good for the planet, good for ourselves.
Natural cotton does not have to be any colour so long as it is off-white. Cotton grows in varying hues from purple to brown. Cross-breeding programmes have selected cotton of red, blue, green. This eliminates the need for dyes. Maybe something Mango should actively pursue.
Paulo Coelho has responded to the concerns raised:
' ... as far as I know, it is organic. I cannot swear to you, but MNG is very concerned about the quality of their products. That's why we decided to join forces. You can imagine how many propositions during all these years we had (as for T-shirts), and we never endorsed any of them. Today these companies are accountable for everything, and they are very concerned. You remember what Nike faced (better saying, deserved) a few years ago, when a TV program tracked down the assembly line of their products to child labor. As far I could see, the T-shirts are made in Turkey, where there is no child labor ... '
'During all these years I saw so many times dreams being manipulated, charity dinners where the bulk go to the organizers of the event, NGOs that are not accountable and play with the sense of guilty that the rich has towards the poor. Some times I also get caught into traps (this year, for example, I supported one of these malefic charity dinners, just to realize at the end that it was about everything that I hate). Therefore, to raise the red flag is very important. At the same time, to be too defensive may keep you away from risks, but also away from life and its challenges. As one of the T-shirts say, to live is not to be afraid of making mistakes. In the case of MNG my team did a deep review on their objectives, and they are reliable partners.'
'I receive 30% of the sales (the rest going to retailers, distribution, manufacturing, etc), and it goes to Instituto Paulo Coelho.'
The magic of the magician should never be underestimated. Within two days of the launch of the t-shirts, they were the top selling item at Mango stores worldwide. Mango has 450 stores in 68 countries. Money from the sale of the t-shirts is going to the Paulo Coelho Institute in Brazil.
http://paulocoelho.com/engl/ins.shtml What the launch of the t-shirts has shown is that there are no quick fixes, no easy answers, nothing is ever black and white, if we wish to implement change we have to engage with the real world, we have to take risks and learn by our mistakes.
The very fact these issues are being raised and discussed is raising awareness: awareness of organic cotton, awareness of fair trade, awareness of the Paulo Coelho Institute. As will wearing the t-shirts raise awareness, and raise money for the Paulo Coelho Institute.
Somewhat ironic, the launch of the t-shirts coincided with the worldwide publication of The Winner Stands Alone, a damning critique of the fashion industry.
http://www.indymedia.org.uk/en/2009/04/427460.html?c=on A t-shirt bearing meaningful words from a critic of the fashion industry the ultimate chic!
Websites
http://paulocoelhoblog.com/2009/04/22/mango-store-in-qatar/ http://paulocoelhoblog.com/2009/04/20/solidarity-t-shirts/ http://www.heureka.clara.net/art/paulo-coelho.htm http://paulocoelho.com/engl/ins.shtml http://www.sustainablecotton.org/ http://www.labourbehindthelabel.org/ http://www.cleanclothes.org/ http://www.cleanclothes.org/betterbargain/ http://www.mangoshop.com/ reference and further reading
Author Paulo Coelho on the fashion scene, Bright Light Warrior Nika, 22 April 2009
http://nikabrightlightwarrior.wordpress.com/2009/04/22/mng-and-paulo-coelho/ Sandy Black, Eco-Chic: The Fashion Paradox, Black Dog Publishing, 2008
Cashing In, Clean Clothes Campaign, February 2009
http://www.cleanclothes.org/betterbargain/images/docs/summary.pdf http://www.cleanclothes.org/betterbargain/images/docs/cashing_in.pdf Paulo Coelho, The Winner Stands Alone, HarperCollins, 2009
http://www.heureka.clara.net/books/the-winner-stands-alone.htm Firma de moda lanza prendas con frases de Paulo Coelho, latercera.com, 22 April 2009
http://www.latercera.com/contenido/737_121402_9.shtml Frases de Paulo Coelho ilustran camisetas en favor de niños, El Siglo, 25 de abril de 2009
http://www.elsiglodedurango.com.mx/noticia/207707.frases-de-paulo-coelho-ilustran-camisetas-en.html Frases de Paulo Coehlo se convierten en camisetas solidarias, El Pais, 22 April 2009
http://www.elpais.com/articulo/gente/Frases/Paulo/Coehlo/convierten/camisetas/solidarias/elpepugen/20090422elpepuage_5/Tes Giant retailers cashing in on poverty wages, press release, Clean Clothes Campaign, 10 February 2009
Andrew Kimbrell (ed), Fatal Harvest, Island Press, 2001
http://www.fatalharvest.org/ Naomi Klein, No Logo, Flamingo, 2000
http://www.bookcrossing.com/journal/6945675 Keith Parkins, Disposable clothes, Indymedia UK, 27 December 2008
http://www.indymedia.org.uk/en/2008/12/416126.html Paulo Coelho presenta en Madrid su nuevo proyecto solidario: 'Es un compromiso de amor', Hola, 23 April 2009
http://www.hola.com/actualidad/200904238200/paulo/coelho/solidario/1/ Mark Thomas, Belching Out the Devil, Elbury Press, 2008
http://www.bookcrossing.com/journal/6695044
Keith Parkins
Comments
Hide the following 16 comments
please take this blatant ad off the site
27.04.2009 15:56
yawn
not a blatant ad
27.04.2009 16:22
Keith
more on Prada ...
27.04.2009 16:34
However, as Turkish workers at the DESA factory in Turkey could tell you, the reality is very different. Long hours, low wages and appalling conditions are the norm and for the last six months the factory has been running a campaign of harassment and intimidation against the union they formed to stand up for their rights.
Keith
more on Mango ...
27.04.2009 16:47
Burma 2002
They did pull out when it was exposed they were buying from Burma.
Morrocco 2002-2003
There was an attempt to censor reports of conditions in sweatshops in Morrocco
Keith
clarification
27.04.2009 17:24
Fairtrade and organic cotton have been around for some time, you're not making news by selling it here.
yawn
IM book club
27.04.2009 22:17
It is admirable and cute you have suddenly been smitten by Paulo Coelho, it has been fun to watch since I like your posts and don't dislike Paulo. It is slightly OTT to post merchandice though, you had to expect some flak for that.
I think it is in everyones best interest if I can help you get into an even better author, preferably one without any merchandice range. So I have a suggestion. Have you read José Saramago? He writes in Portuguese like no one else has for a long time. I'm sure Paulo would recommend him too. You might be better starting with 'The Gospel According to Jesus Christ', which is sort of like a communist 'Alchemist'. My personal favourite is 'The Year of the Death of Ricardo Reis', about Portugals national poet, Fernando Pessoa. It is the slowest book I have ever loved, a book to read when you are alone in a hot climate.
Saramago also writes about politics far better than Coelho. For example:
"Intoxicated mentally by the messianic dream of a Greater Israel which will finally achieve the expansionist dreams of the most radical Zionism; contaminated by the monstrous and rooted 'certitude' that in this catastrophic and absurd world there exists a people chosen by God and that, consequently, all the actions of an obsessive, psychological and pathologically exclusivist racism are justified; educated and trained in the idea that any suffering that has been inflicted, or is being inflicted, or will be inflicted on everyone else, especially the Palestinians, will always be inferior to that which they themselves suffered in the Holocaust, the Jews endlessly scratch their own wound to keep it bleeding, to make it incurable, and they show it to the world as if it were a banner. Israel seizes hold of the terrible words of God in Deuteronomy: 'Vengeance is mine, and I will be repaid.' Israel wants all of us to feel guilty, directly or indirectly, for the horrors of the Holocaust; Israel wants us to renounce the most elemental critical judgment and for us to transform ourselves into a docile echo of its will."
Danny
this is spam and not for Indymedia
27.04.2009 22:46
The author is just some New Age spiritual "guru" and I don't really think we need to help him hawk his shitty wares here on Indymedia.
anon
greenwash spam
28.04.2009 00:23
If Keith is reading this, then the best way to sneak irrelevant but interesting knowledge under the IM radar is to save up your stuff and post it as a comment under an even less relevant thread. It is a bit blatant to start your own thread. Thats how I was able to post about Saramago, thanks to you!
Another historical way to publicise an author is to present a pristine piece of independent journalism, but prefixed or suffixed with a quote from the artist you like.
"And everything I have to say
Has probably been said many better ways"
Danny
missing the point
28.04.2009 14:08
I know education is bad in the UK, but I never appreciated it was this bad!
Keith
the point?
28.04.2009 17:21
Mind you making patronisng remarks about the level of education in the UK is possibly not your best sales tactic, but there you go.
yawn
Fuck this shit
28.04.2009 18:41
fashion icon
new age author sells t-shirts, raises own profile
29.04.2009 08:45
emigre
José Saramago
30.04.2009 16:27
Thanks for that. Not a writer I have come across. From your small sample, not very well written.
Try Spanish writer Carlos Ruiz Zafón. A few novels in Spanish but only The Shadow of the Wind (La sombra del viento) en Inglese!
Muchas gracias
Keith
Keith
Homepage:
http://www.heureka.clara.net/art/
Point?
30.04.2009 16:28
Paulo Coelho Institute helps support around 450 street kids in Rio in Brazil.
Paulo Coelho links up with Mango, lets them run off 40,000 t-shirts with half a dozen of his quotes. Paulo Coelho gets 30% of sales, all of which goes direct to Paulo Coelho Institute to support the street kids.
Not a bad deal. No one gets hurt on the way. Had he not done so, no money raised for the kids.
Does raise the question: Should he be giving free publicity to a fashion chain, fashion being a highly exploitative industry? An industry that he himself has criticised in The Winner Stands Alone.
Are the clothes fair trade? Are the clothes organic?
Issues Coelho has had the humility to address. Intelligent discussion elsewhere, sadly not here which once again reflects the abysmally low education standards that now prevail in the UK.
No easy answers.
Article is balanced, is not a blatant plug or greenwash, nothing is being hyped or sold, highlights Prada using sweatshops in Turkey, conditions of Coca-Cola workers in Turkey.
Instead of pissing in the wind, having a childish rant, would it not be more productive to track down where in Turkey these t-shirts are coming from? Turkey is not exactly a country known for its human rights record.
If a global fashion chain is using organic cotton, not sourcing from sweatshops, that is news! Contrast with Asda, Walmart, Tesco, Primark, Lydl, Aldi, Prada, Mulberry, Louis Vuitton, Aspinals of London and Samsonite, all of which are sourcing from sweatshops.
We can leaflet outside Gap the sweatshop shop, get hassled by the police, make little or no impact. Or we can affect change from within.
htiek
UA Fanthrope died yesterday
04.05.2009 14:09
“It is often said that Bonnie Prince Charlie got as far as Derby in his invasion in 1745. In fact, he reached Swarkestone, some nine miles further south.” JG Collingwood, ‘The River Trent’
He turned back here. Anyone would. After
The long romantic journey from the North
To be faced with this. A ‘So what ?’ sort of place,
A place that, like a mirror, makes you see.
A scrubby ridge, impassive river, and beyond,
The flats of Middle England. History waited
To absorb him. Parliaments, dynasties, empires,
Lay beyond these turnip fields. Not what he wanted.
He could have done it. The German Royals
Had packed their bags, there was a run
On the Bank of England, London stood open as a jelly.
Nobody could have stopped him. This place did.
And the hurricanes that blew his cause from Moidart
In a bluster of kilts and claymores and bright red hair
Faded at Swarkestone as they turned their backs,
Withdrawing into battle, slaughter, song.
– U.A. Fanthorpe
Danny
sweatshops in Turkey
22.05.2009 16:44
Keith
Homepage:
http://www.labourbehindthelabel.org/campaigns/urgent/desa/274-desa-workers-win-court-cases-help-them-get-their-jobs-back