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Absolut Vodka to Run Riot Ad for G20 Week Cash In / Incitement

pillow talk | 27.03.2009 04:10 | G20 London Summit

Absolut Vodka are cashing in on the G20 by running their global riot ad in the uk from 27th march to 2 April...

Previously shown it depicts hundreds of protestors armed with pillows fighting riot police in the streets.

It will also be shown on london tube video screens, and in Canary Wharf as well as online on news websites.

Quite funny given that G20Meltdown has been urging protestors to come into the city of london armed with pillows... looks like quite a laugh!

From Marketing Magazine:

Mark Hamilton, head of marketing for Vodkas at Pernod Ricard, said: "We wanted to ensure that the advert delivered genuine impact for consumers - likely considering the upcoming G20 summit."