Ten years ago today the Labour Government made a promise to eradicate child poverty by 2020, and to half it by 2010. The Campaign to End Child Poverty turned up today with a birthday cake to mark the 10 years as well as a small demonstration on Parliament Square with men and women dressed in black with bill boards reminding him of the pledges and the organisations involved in the campaign, and a petition with 5000 signatures.

Urgent government action will be needed to meet the target, and it will need perhaps £3 billion pounds - which would also help to boost the economy by being spent on food, clothing and essential items to bring children out of poverty.

Taking the cake and the petition to Downing St were a small group of 10-year olds from Newham, accompanied by End Child Poverty Director Hilary Fisher, Colette Marshall (no relation) the UK Director of Save the Children and David Bull, the UK Executive Director of UNICEF. I left them in Parliament Square as I was on my way to another event.