It is this consensus that the BBC spurned when it refused to broadcast the Disaster Emergency Committee (DEC)'s video appeal to help the people of Gaza. The presumption that underlies the decision is that the BBC has always been impartial when it comes to Israel-Palestine. An exhaustive 2004 study by the Glasgow University Media Group ? Bad News from Israel ? shows that the BBC's coverage is systematically biased in favour of Israel. It excludes context and history to focus on day-to-day events; it invariably inverts reality to frame these as Palestinian 'provocation' against Israeli 'retaliation'.

The context is always Israeli 'security', and in interviews the Israeli perspective predominates. There is also a marked difference in the language used to describe casualties on either side; and despite the far more numerous Palestinian victims, Israeli casualties receive more air time. Many of these findings were subsequently confirmed in a 2006 independent review commissioned by the BBC's board of governors which found its coverage of the conflict 'incomplete' and 'misleading'. The review highlighted in particular the BBC's selective use of the word 'terrorism' and its failure 'to convey adequately the disparity in the Israeli and Palestinian experience, reflecting the fact that one side is in control and the other lives under occupation'.

These biases were once more evident in the corporation's coverage of the recent assault on Gaza. A false sense of balance was sustained by erasing from the narrative the root cause of the conflict: instead of occupier and occupied, we had a 'war' or a 'battle' ? as if between equals. In most stories the word occupation was not mentioned once. On the other hand the false Israeli claim that the occupation of Gaza ended in 2005 was frequently repeated, even though access to the strip's land, sea and airspace remain under Israeli control, and the United Nations still recognizes Israel as the occupying authority. In accepting the spurious claims of one side over the judgment of the world's pre-eminent multilateral institution, the BBC has already forfeited its impartiality.

The BBC presented the assault as an Israeli war of self defence, a narrative that could only be sustained by effacing the 1,250 Palestinians (including 222 children) killed by the Israeli military between 2005 and 2008. It downplayed the siege which denies Gazans access to fuel, food, water, and medicine. It presented Hamas's ineffectual rockets as the cause of the conflict when it was Israel's breech of the six-month truce on November 4 which triggered hostilities. It described the massacre of refugees in an UNRWA compound in the context of Israel's 'objectives' and 'security'. The security needs of the Palestinians received scant attention. Selective indices were used to create an illusion of balance: instead of comparing Palestinian casualties to those suffered by Israel (more than 1300 to 13) the BBC chose to match them with the number of rockets fired by Hamas. No similar figures were produced for the tonnage of ordnance dropped on the Palestinians.

A parade of Israeli officials - uniformed and otherwise - were always at hand to explain away Israeli war-crimes. The only Palestinians quoted were from the Palestinian Authority - a faction even the BBC's own Jeremy Paxman identified as collaborators - even though the assault was described invariably as an 'Israel-Hamas' conflict, much as the 2006 Israeli invasion was framed as an 'Israel-Hizbollah' war. This despite the fact that Israel made no attempts to discriminate between the groups it was claiming to target and the wider population. As one Israeli military official bragged, Israel was 'trying to hit the whole spectrum, because everything is connected and everything supports terrorism against Israel'. Indeed, given the ratio of civilian to combatant deaths, it would have been far more accurate to describe the assaults as 'IDF-Lebanon', and 'IDF-Palestine' conflicts. To be sure, Palestinian civilian deaths were mentioned, but only in terms of their 'cost' to Israel's image. Where Israeli crimes were particularly atrocious, the BBC retreated to condemning 'both sides'. Israeli civilian deaths were elevated to headlines; Palestinians relegated to the bottom.

The aforementioned massacre of Palestinian refugees received the same amount of coverage as the funeral of a single Israeli soldier. A hole in an Israeli roof from a Palestinian rocket often received the same attention as the destruction of a whole Gazan neighbourhood. There was also no investigation of Israel's widely reported use of White Phosphorus, and of the equally illegal Dense Inert Metal Explosive (DIME) munitions. The coverage of the unprecedented worldwide protests was also minimal. Critical voices were by and large excluded.If there were no occupier and occupied in the conflict; no oppressor and oppressed, no state and stateless; then clearly assisting victims on one side would compromise 'impartiality'. This view posits the Palestinian population as a whole as an adversary to the Israeli war machine. The BBC's decision not to acknowledge the victims of the conflict is a function of its biased coverage.

When it spent three weeks providing a completely distorted image of the slaughter carried out by one of the world's mightiest militaries against a defenceless civilian population, it is unsurprising that it should fear viewers questioning how such a 'balanced' conflict could produce so many victims. And if the Israelis are able to look after their own, why should the Palestinians need British assistance?When there is no mention of the violent dispossession of the Palestinians, or of the occupation; no mention of the crippling siege, or of the daily torments of the oppressed, viewers would naturally find it hard to comprehend the reality. For if these truths were to be revealed, the policy of the British government would appear even less reasonable. As a state chartered body, however, the BBC is no more likely to antagonize the government as a politician in the government is to antagonize the Israel lobby. Indeed, the BBC's director general Mark Thompson can hardly be described as a disinterested party: in 2005 he made a trip to Jerusalem where he met with Ariel Sharon in what was seen in Israel as an attempt to 'build bridges' and 'a 'softening' to the corporation's unofficial editorial line on the Middle East'. Thompson, `a deeply religious man', is 'a Catholic, but his wife is Jewish, and he has a far greater regard for the Israeli cause than some of his predecessors' sources at the corporation told The Independent.

Shortly afterwards Orla Guerin, an exceptionally courageous and honest journalist responsible for most of the corporation's rare probing and hard hitting reports, was sacked as the BBC's Middle East correspondent and transferred to Africa in response to complaints from the Israeli government.

But this decision to refuse a charity appeal has consequences that go far beyond any of the BBC's earlier failings: as the respected British MP Tony Benn put it, 'people will die because of the BBC decision'. It is so blatantly unjust that the only question the BBC management might want to mull over is just how irreparable the damage from this controversy might be to its reputation. The organization that only days earlier was reporting with glee a letter by Chinese intellectuals boycotting their state media is today itself the subject of boycotts across Britain, not just by intellectuals, but by artists, scholars, citizens and even the IAEA. Much like Pravda and Izvestia during the Cold War, today it is the BBC that has emerged as the most apposite metaphor for state propaganda.