When i see companies/projects like "Dont Panic" , I do tend to panic for the future of the human race and all life on this planet.

At least with Lloyds or British Aerospace you know where you are. You know who youre dealing with. These guys are much more slippery customers (albeit irrelevant though unless youre campaining against unneeded waste)

"Dont panic" was set-up by some opportunist losers, jumping on the bandwagon of an increased popularity in Magma Books style street-culture cool and design, as street artists and culture became mainstream and commidified into moneymaking and advertising opportunities.

However, Dont Panic couldnt just be an amateur design company and advert peddler for evrything from small trendy fashion labels, shops, and clubs/bars, to big corporate brands with their shit-sucking ´gorilla advertising campaigns´(attempts to reinvent or disguise themselves by using leftfield and alternative culture to sell people big brand corporate shit!).
It also had to pretend to be somehow involved in protest culture, and progressive politics....since that has become viewed as potentially attractive to niche markets such as the progressive urban youth (think Diesel.... http://www.thevacuumcleaner.co.uk/diesel.html
 http://www.beyondtv.org/pages/feature_page.php/233/ ) .

Dont Panic is all about people trying to carve careers for themselves (designers, artists etc) and make money out of whats currently fashionable and very little about the future of the planet as the website claims....

 http://www.dontpaniconline.com/aboutus/

Dont Panic, amongst a few other things which emulate street culture but which enable them to sell advertising, peddle large paper packages full of advertisements on printed card that generally contain one NGO fundraising or protest related advert amongst the hourdes of company nonsense. People generally chuck in the nearest available bins on the street to where they found or were given them. Ironically the packages sometimes contain a few subliminal messages in the advertising or contained within the artist-designed free posters, encouraging recycling or commenting on the wastefulness of clutter, and wrongs of advertising (see homepage for examples.... http://www.dontpaniconline.es/).

The whole project/company is based on selling advertising and creating unnecessary waste.

Often NGOs (e.g. Oxfam who were persuaded to collaborated with this nonsense) or even campaigners and groups can enter murky waters by taking dodgy corporate money, or spending more cash on promotion than on the work they are supposed to be doing, and a debate needs to be had here on when such things have gone too far and sold out.

No such debate is needed with Dont Panic. There was nothing to be sold out in the first place. The whole idea was a sell out. It was only intended as an experiment in cooption and money-making.

What a load of dog shit it is.