The Israeli government has a 50% stake in Agrexco Agricultural Export Company Ltd, whose exports include flowers, avocados and herbs grown in illegal Israeli settlements on occupied Palestinian land. Earlier this month, an Israeli ministerial committee decided that the company will be privatised.

Carmel-Agrexco, Agrexco's biggest fresh agricultural produce brand, had disclosed that the company exports fresh produce from several illegal Israeli settlements in the Jordan Valley in the West Bank, Palestine. The Mehola settlement in the central Jordan Valley is one of them.

Protesters argue that Agrexco's harvesting and sale of goods from illegal settlements built in the Palestinian Occupied Territories have only been enabled by eviction, murder and theft of resources, which are considered "war crimes" under the International Criminal Courts Act 2001. As such, Agrexco's business of importing fresh produce into the UK is "unlawful business".